Entering the affiliate marketing industry as a recent graduate can be overwhelming, especially if your college course catalog lacked ‘Affiliate Marketing 101’. Thankfully, there are plenty of resources you can seek out to make your transition from college to “the real world” a bit smoother.
When I first arrived at Acceleration Partners I was ecstatic, but I didn’t have any prior knowledge of affiliate marketing from college or my past work experience in public relations. However, I quickly realized that there were a variety of factors that would contribute to my success in the affiliate marketing industry. So, for those of you who have landed an affiliate marketing role right out of college, here are five books you should read to set yourself up for success:
Performance Partnerships is a must-read if you are new to the affiliate marketing space. Glazer opens Performance Partnerships by breaking down the comprehensive history of affiliate marketing. Through this history, you will gain a broader understanding of the early years of the industry, how it developed and ultimately where it is headed today. You will also be introduced to all of the players involved in affiliate marketing, from advertisers to affiliates to networks.
As a newbie to the affiliate industry, Performance Partnerships will help you develop a better understanding of affiliate marketing and provide you with the context needed to build and nurture successful partnerships in your new role. Don’t hesitate to pick this one up!
Please Don’t Do That!: The Pocket Guide to Good Writing by John Schulz
Please Don’t Do That! is a 36-page grammar guide that outlines common grammar errors and how to fix them. Now, I understand this may not appear to be the most riveting content you’ll read today, but don’t be alarmed. Please Don’t Do That! can easily be read in one sitting and is a helpful resource to have on your desk when you’re writing.
As an affiliate marketing professional, you will be writing emails to your clients and partners on a daily basis. As your role develops, you may also be responsible for drafting newsletters to communicate updates or creating marketing copy that your partners can use to promote your client. Therefore, strong written communication skills are a must in the affiliate marketing industry. Consider Please Don’t Do That! your go-to guide for grammar checks – it will help your writing tremendously.
The Obstacle is the Way explains how to turn every obstacle in your life into an advantage through three proven steps: perception, action and will. When you’re new to the workforce, it can be challenging to navigate through common problems such as dealing with a difficult partner or being tasked with a demanding project.
This book will help you reframe your mindset so that you view hardships as an opportunity for growth rather than an inconvenience. The Obstacle is the Way also encourages you to break down your obstacles into actionable steps and build the willpower needed to endure through any curveball that comes your way.
The Defining Decade refutes the claim that “30 is the new 20” and encourages readers to start going after their goals today. While many can agree that your twenties are a time for self-exploration, it’s important to note that they are not a decade to be wasted. Your twenties are critical for building your career and setting yourself on the path to success. The Defining Decade will inspire you to invest in your growth and act now.
In your new affiliate marketing role, this can mean taking initiative and owning a new project, attending a trade show or networking event or even enrolling in an online class. Whatever you do, be sure to push yourself forward and make the most of your twenties while they last.
Lean In: Women, Work and the Will to Lead by Sheryl Sandberg
Lean In discusses how women can overcome the challenges they face at work by taking control of their own careers. While this book is mainly targeted towards women, its learnings can be applied to anyone entering the workforce. Lean In teaches you how to “sit at the table,” and take opportunities when they come your way, even if you don’t feel prepared for them.
As a new graduate, one of the best ways to grow within your industry is to take risks and challenge yourself. Lean In also stresses the importance of having a mentor to guide you in your career. When you’re new to your company, finding someone you trust, who knows your value and is willing to advocate for you and give you advice is invaluable.
Regardless of industry, entering the workforce as a recent graduate can be daunting.
While my current position at Acceleration Partners wasn’t my first gig out of college, reading these five books helped me to prepare for an early career change from public relations to affiliate marketing. I hope this advice helps you as well as you set yourself up for immediate and future success in your new role.
Looking to gain more insight into the affiliate marketing world? Check out Acceleration Partners’ resource center for guides, webinars, podcasts and more!