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Building an Effective Affiliate Program From the Ground Up

Acceleration Partners worked closely with children’s specialty retailer to develop and launch their affiliate program. Their objective was to create an affiliate marketing strategy that would grow their in-person and online consumer base through brand awareness while also minimizing cost per acquisition.

Learn how AP helped this children’s speciality retailer build a custom strategy using traditional and non-traditional partnerships to increase their affiliate base by 175%.



schools joined the storefront program in the first five months


of all affiliates are content bloggers


of all affiliates are content bloggers


conversion rate via Discover partnership


year-over-year affiliate program revenue increase


Acceleration Partners crafted a custom strategy that addressed the unique needs of the client. This strategy outlined several steps that must be taken to ensure the program’s success. Acceleration Partners’ plan involved the following:

  • Launch the program on one dedicated affiliate network
  • Launch coinciding loyalty programs to increase total sales
  • Partner with Access Network and Discover
  • Set a competitive commission structure
  • Connect with non-traditional affiliates via a storefront program
  • Develop modernized marketing strategies
  • Recruit thousands of content bloggers

Acceleration Partners’ multifaceted approach laid the foundation for a successful affiliate program. It also advanced the client’s goals of increasing brand awareness by using established affiliate marketing tactics. Most importantly, the aforementioned solutions drove both in-store sales and online transactions, which was integral to meeting the client’s revenue goals.

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