(Listen time: 12:44) MORE ABOUT THIS EPISODE Return On Ad Spend (ROAS) has long been an important metric in traditional paid marketing channels (paid search, paid social, display, etc.). As affiliate marketing’s prominence has grown in the past few years – as well as its budget allocation – brands are looking more closely at this metric within their programs. In this episode of Outperform, we’re joined by Tara Watson, an Affiliate Program Manager at Acceleration...
Archives
The concept of lead generation can be a controversial topic in the world of business and marketing. However, as brands realize how today’s sophisticated tracking technology and advanced verification techniques are allowing them to cost-effectively generate high-quality leads via their affiliate program, perceptions are changing – as is their understanding of how the affiliate model can be used to drive scalable performance well beyond a sale. In this free guide you’ll learn: What...
Gone are the days when holiday shopping was all about the next big holiday in Q4. In our “always on,” multi-device, multi-channel, multi-option world, smart, savvy marketers must think about creating multiple campaigns around multiple holidays. But there’s no need to let your stress-level multiply. We’ve created two content pieces to help you stay ahead of your 2019 retail calendar. 1.The AP 2019 Holiday Calendar Infographic (see below). This motley, multifunctional infographic is...
Back-to-school is an exciting time of year for not just students and parents, but for retailers as well. In fact, it is one of the largest retail seasons of the year – second to holiday shopping. With back-to-school right around the corner, we put together some important stats to prove just how big this shopping season is for affiliate marketing programs. Tips for Affiliate Marketers for the Back-to-School Season Since back-to-school shopping starts to pick up in July,...
Remote work is on the rise—and for good reason. A two-year study by Stanford University found that employees who telecommute are more productive and less distracted than their office-working counterparts. The study also found that remote employees, on average, logged nearly one full day’s worth of work more than those who worked in an office environment. Increasing worker productivity, cost-savings and limiting absences are all great for an employer. But what about the benefits to...
Affiliate marketing has become one of the most effective online marketing tools for e-commerce companies across the US and abroad. In fact, over 80% of brands utilize affiliate marketing as part of their marketing mix. With a performance-oriented focus, affiliate marketing can deliver the highest ROI of any online marketing channel and be a positive extension of the brand. Explore this infographic to see how affiliate marketing has evolved over the years and become an essential piece to...
This article was originally published on SteamFeed.com The average consumer goes through six different online channels before he or she makes a purchase. And these channels are only increasing. To stay on top of the ever-growing online marketing landscape, business owners are turning to a blended approach, creating multi-channel digital marketing campaigns. But what exactly does that mean? A multi-channel campaign is essentially a strategy that combines different marketing channels,...
Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
For retailers, there’s a lot to love about Valentine’s Day. From heart-shaped chocolates to expensive jewelry, people are spending big dollars to show how much they care about their special someone. We are spreading the love with our infographic below that highlights some shocking statistics that are sure to take your breath away!
(Listen time: 14:05) MORE ABOUT THIS EPISODE Customer Lifetime Value has grown in importance over the past few years across all industry verticals, but especially for brands who have a subscription or reoccurring service business model. In this episode of Outperform we’re joined by Heather Creamer, an Associate Account Director here at Acceleration Partners with over 9 years of experience in affiliate marketing program management. We discuss the role of customer lifetime value...
The Client A millennial-focused financial technology company offering users cash rewards when they make purchases via the company’s mobile app. The Affiliate Partner Givling, a crowdfunding app that helps people pay off their student loans by playing trivia. An Out-of-the-Box Opportunity After brainstorming opportunities for growth with Givling, the Acceleration Partners team received the go-ahead from their client to test an out-of-the-box affiliate marketing collaboration: a live,...
Tasked with selecting an affiliate management agency? There are important factors to consider when making such an integral decision. In this helpful guide, we outline how to detect misleading or false advertising as well as some of the critical questions to ask your potential affiliate marketing agency to help ensure they will properly represent your brand, voice, position and reputation with hundreds of partners. Download this FREE guide today to ensure you’re well-equipped to select...
