Thursday, May 16th at 1pm EDT Advances in mobile are changing the digital marketing landscape and partner marketing is no exception. New mobile opportunities are plentiful, but hiding in plain sight for many advertisers. The opportunity is there, but hard to access. In this session, we will discuss the challenges marketers are facing with mobile as well as key opportunities for leveraging mobile in the partner model to drive successful customer acquisition. We’ll also share examples of...
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Client: An innovative, millennial-focused mobile app company offering members cash rewards when they spend with their favorite brands. Performance Goals: Working with affiliate partners to drive quality leads for their app. Ensuring their gross CPA stayed under $10 (including partner and network fees). Modifying their program payout structure by moving away from paying partners on app registrations (top-of-funnel conversions) and toward paying all affiliate partners on...
MORE ABOUT THIS EPISODE “Partners” come in all shapes and sizes. And thanks to significant advances in technology, this means that companies can create synergistic partnerships with just about anyone, and do so on a performance basis. This also means that other teams within your company or organization – that fall outside of marketing -- can play an essential role in helping attract high-value partners to your affiliate or partner program. On this episode of Outperform,...
For too long, the affiliate model has been shrouded in secrecy, obscurity, complexity, and confusion. Sure, there are many moving parts and players, but that shouldn’t be the rationale for keeping this model in the “confounding” category, as it’s been for far too long; it’s simply too valuable and effective of a framework. While we’re certainly not claiming that this eBook is a panacea for understanding all there is to know about affiliate marketing, we do honestly believe...
Partner or affiliate marketing is one of the most effective digital marketing models, yet many marketing leaders still don’t “get” it. Todd Crawford, Co-Founder & VP of Strategic Initiatives, Impact, and Robert Glazer, Founder & CEO, Acceleration Partners, will take a deep dive into the conversations you should be having to get buy-in from your boss and leadership team. They will also highlight marketing leaders successfully managing and influencing internal...
Our Q4 2017-2018 Affiliate Marketing Benchmark Report captures some of the winning acts and strategies that are driving high performance within a sample group of our clients’ affiliate programs between Q4 2017 and Q4 2018. This Q4 benchmark report shines the spotlight on: Which day in Q4 drove the strongest revenue performance. What contributed to the Y/Y performance increase. Specific marketing opportunities retailers provided their affiliates that drove traffic over the...
Innovation and change are the bedrock of the affiliate industry and we are lucky to see the continual development of new business models and concepts. But which affiliates are driving innovation in our channel and how can advertisers leverage emerging affiliate models for guaranteed ROI? Download your free guide today and discover: How to leverage emerging affiliate models Where innovation is happening How regulation will affect the affiliate channel in 2019 The future of...
Being able to quickly digest the central messages of complex concepts can be extremely valuable, especially in today’s fast-paced business environment. This is precisely why we developed a condensed version of the international bestselling book, Performance Partnerships: The Checkered Past, Shifting Present, and Exciting Future of Affiliate Marketing. Written by Acceleration Partners’ founder and CEO, Robert Glazer, Performance Partnerships is the first in-depth look at the affiliate...
For too long, the affiliate model has been shrouded in secrecy, obscurity, complexity, and confusion. Sure, there are many moving parts and players, but that shouldn’t be the rationale for keeping this model in the “confounding” category, as it’s been for far too long; it’s simply too valuable and effective of a framework. While we’re certainly not claiming that this eBook is a panacea for understanding all there is to know about affiliate marketing, we do honestly believe...
SUMMARY Acceleration Partners helped Pura Vida Bracelets optimize their partnerships with brand-aligned coupon partners, save over $19,000 in publisher commissions and doubled their affiliate program revenue. CLIENT Founded in Costa Rica, Pura Vida Bracelets provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back. At the start of 2018, they had ambitious goals for both their affiliate marketing program and their overall...
For many, the Q3 months are a time of adventure, sunshine and visiting new and exotic destinations. But before we embark on any expedition, it’s important that we have clear directions and local insights to guide us on a successful journey. Our Q3 2017-2018 Affiliate Marketing Benchmark Report is the map you’ve been looking for and will give you access to insider affiliate industry data. In this benchmark report you’ll also learn: How much total Q3 affiliate channel revenue grew...
We believe that the affiliate model is the most efficient and measurable digital marketing channel and we want more people to understand and use it successfully. This one-of-a-kind, UK Guide to Better Affiliate Marketing shares the latest best practice, guidance and inspiration to create and manage better affiliate marketing programmes. Download your copy today and discover: The nuances of the UK affiliate marketing landscape, its key players and the opportunities it offers...
