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Amidst the sanguine summertime season and the celestial fireworks of Perseids meteor showers, we're excited to release our Q2 2017-2018 Affiliate Marketing Benchmark Report. This benchmark report will give you access to the only type of data of its kind in the affiliate industry, and you’ll also learn: How much total Q2 affiliate channel revenue grew year-over-year for the sample client group we evaluated between Q2 2017 and Q2 2018 and why. How much mobile revenue rose in Q2,...
GUEST: The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.” At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and...
Our guest on this episode of Outperform is Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries. In his books, blog post and speaking presentations, Hal talks from experience about the importance of a morning routine and its impact on not just your day, but your whole...
Our guest on this episode of Outperform is Eric Kapitulik, a well-known and well-respected leader, coach and teammate. He served in the United States Marine Corps as both an Infantry Officer and Special Operations Officer with 1st Force Reconnaissance Company, 1st Marine Division. As a Platoon Commander within his company, Eric led a team of 20 covert operations specialists on numerous Special Forces-related missions. After leaving active duty, Erik founded The Program in...
Summary Acceleration Partners helped Blurb drive incremental sales from new customers and cost-effectively realize impressive return-on-ad-spend (ROAS). Client Blurb is a self-publishing platform that enables personal book-makers, authors, designers, photographers and businesses to create, publish, sell, and distribute photo books, trade books, and magazines in print and digital formats. Challenges After a commission structure adjustment that would commission publisher partners only on...
What do publishers want from companies they are promoting? What can merchants do to set themselves apart and attract high value performance partners to their affiliate program? And, equally important, what keeps those publishers engaged and outperforming long after they join the program? We answer these questions and more in our guide, Creating High-Value Publisher Partnerships: Stand Out and Set Your Brand Up for Success. Download your free copy and get: Insight into how affiliate...
Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents anticipate that nearly two-thirds of traditional brand marketing will soon be moving to performance channels. This clear indication of confidence and high expectations leads us to a key takeaway: Performance marketing is eating brand...
Affiliate. Partner. Influencer. Mobile. Call it what you will, the performance marketing landscape is evolving. Tune in to this on-demand webinar with Robert Glazer, CEO of Acceleration Partners, Brian Marcus, VP Global Marketing at TUNE, and John Koetsier, Mobile Economist at TUNE as they reveal new research into the current performance marketing landscape and discuss strategies for success in this new era. This webinar will cover: Shifting trends in brand and enterprise...
On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs. If you can’t see the embedded player above, you...
Joey Coleman, our guest on this episode of Outperform, specializes in helping companies create unique, attention-grabbing customer experiences so that they stay with a company long after the sale. He is the founder and Chief Experience Composer of Design Symphony and recently published his first book, Never Lose a Customer Again. His bestselling book explains how to create a customer experience that will generate an army of raving fans who will stay with you for years to come...
“Having a great culture does not mean problems go away.” – Daniel Coyle Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code. Daniel is also the New York Times bestselling author of The Talent Code, The Little Book of...
“The better relationship you have with your partners, the better your business will be.” – Brian Kelly (The Points Guy). On this episode of Outperform, we take a journey through affiliate marketing and travel with one of the largest credit card industry affiliate marketers, Brian Kelly – AKA, The Points Guy. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian...
