(Listen time: 12:44) MORE ABOUT THIS EPISODE Return On Ad Spend (ROAS) has long been an important metric in traditional paid marketing channels (paid search, paid social, display, etc.). As affiliate marketing’s prominence has grown in the past few years – as well as its budget allocation – brands are looking more closely at this metric within their programs. In this episode of Outperform, we’re joined by Tara Watson, an Affiliate Program Manager at Acceleration...

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The concept of lead generation can be a controversial topic in the world of business and marketing. However, as brands realize how today’s sophisticated tracking technology and advanced verification techniques are allowing them to cost-effectively generate high-quality leads via their affiliate program, perceptions are changing – as is their understanding of how the affiliate model can be used to drive scalable performance well beyond a sale. In this free guide you’ll learn: What...

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 (Listen time: 14:05) MORE ABOUT THIS EPISODE Customer Lifetime Value has grown in importance over the past few years across all industry verticals, but especially for brands who have a subscription or reoccurring service business model. In this episode of Outperform we’re joined by Heather Creamer, an Associate Account Director here at Acceleration Partners with over 9 years of experience in affiliate marketing program management. We discuss the role of customer lifetime value...

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The Client A millennial-focused financial technology company offering users cash rewards when they make purchases via the company’s mobile app. The Affiliate Partner Givling, a crowdfunding app that helps people pay off their student loans by playing trivia. An Out-of-the-Box Opportunity After brainstorming opportunities for growth with Givling, the Acceleration Partners team received the go-ahead from their client to test an out-of-the-box affiliate marketing collaboration: a live,...

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Tasked with selecting an affiliate management agency? There are important factors to consider when making such an integral decision. In this helpful guide, we outline how to detect misleading or false advertising as well as some of the critical questions to ask your potential affiliate marketing agency to help ensure they will properly represent your brand, voice, position and reputation with hundreds of partners. Download this FREE guide today to ensure you’re well-equipped to select...

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