Archives
“Motivation is something that people do for themselves, it is not something one person does to another.” – Daniel Pink Our guest on this episode of Outperform is Daniel H. Pink, author of six thought-provoking books, including his most recent book When: The Scientific Secrets of Perfect Timing, which rapidly made the New York Times, Wall Street Journal, USA Today, Washington Post and Publishers Weekly bestseller lists. Dan’s other provocative books about business,...
On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs. They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing landscape. If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes On this episode...
On this episode of Outperform, we talk with Marilyn Valace, Regional Director at Impact (formerly Impact Radius before a 3/20 rebrand) about how financial services companies are leveraging the affiliate model to market their products and services. She talks about what makes financial services companies a unique client for technology platforms and agencies to work with and what they look for in their affiliate partnerships. Marilyn also addresses the intense regulatory...
Wednesday, April 25th @ 1pm EDT With limited budgets and increasing pressures to return a positive ROI, many marketers are shifting to the performance model where partners are paid purely on their ability to perform. They are building mutually beneficial relationships with partners - be it in the form of bloggers, influencers, brands, publishers, coupon sites, etc. - to drive growth in all areas of their business, from marketing and sales to business development. Join Robert Glazer, CEO...
On this episode of Outperform, we profile Jesse Eisenberg, VP of Client Services for Elite SEM. You’ll hear how he ventured into the world of digital marketing after a few years in the mortgage industry, his rise from account analyst to VP of Client Services at Elite SEM and his thoughts on how the digital marketing landscape has changed over the past five years. If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes...
On this episode of Outperform, Bob Glazer has a candid conversation with speaker and award-winning author, Jenny Evans about resiliency, stress, confidence and human performance. Listen in as they take a deep dive into how our brains work, how it’s impacted by stress and simple things we can do to quickly recover from stress while optimizing our personal and professional performance. If you can’t see the embedded player above, you can listen to it on iTunes or...
On this episode of Outperform, Bob Glazer chats with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and why he's passionate about his new role within the company. If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes The book that...
Peter Atwater is a man who is fascinated by why people do what they do. His iterative and impressive path in the financial world eventually led him to studying confidence, specifically the role confidence plays in the choices that we make and the behavioral parallels that cross politics, social action and the markets – presently and historically. If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. By looking at these factors, Peter...
Q4. For many of AP’s clients, this festive quarter is always a bit frenzied. It’s also one of the most fruitful. Once the holiday haze faded, we gathered our client’s affiliate program data, looked at it from every angle, compared it to Q4 2016 and pulled together this benchmark report to share the story it told. When you download it, you’ll discover: What month saw the strongest Y/Y growth (can you guess?) What some retailers did to elevate their exposure with...
How do we bring about positive change in others? In organizations, communities … in ourselves? These are the questions that Dr. Abdul-Malik Muhammad and his team at Akoben seek to answer. Dr. Muhammad, our guest on this Outperform podcast episode, is the founder of Akoben, an inspiring organization that provides trainings, consulting and keynotes with the goal of transforming individuals, organizations and communities and positively affecting change. Dr. Muhammad has served as a...
At our recent AP Summit, our VP of Client Services, Sarah Johnson, gave a candid TED talk-style presentation titled, How I manage to manage it all (or not!): Real talk from a working parent. The insights she shared incited frequent head nods, laughter, groans and much applause. Even though her talk centered on how she manages to integrate her work life and her parenting life, what she shared resonated with everyone, regardless of whether they were a parent. In this Outperform episode,...
Summary When an AP affiliate program manager was promoted and transitioned off a client’s account, the new program manager followed the core pillars of AP’s Client Services Methodology to ensure the client received the same quality of service and maintained a high-value relationship with their account team. Core Pillars of Service Understandably, changes in account managers can lead to some misgivings on behalf of the client. To reestablish trust and confidence, the new account manager...
