GUEST: Jeff Haden’s first paid ghostwriting job was writing a press release for a startup. Since then he’s written about real estate, management, process improvement, finance and investing. He’s ghostwritten books on subjects as diverse as breastfeeding, hydroponics, horticulture and magic. After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it...
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GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Manager) have significant experience launching, expanding and managing global affiliate marketing programs. In her nearly four years at Acceleration Partners, Tyla’s managed both domestic and global affiliate marketing programs for large, global brands, including Target, adidas, Reebok, Pier One and Tiny Prints. As an Account Director, she oversees the performance of global teams managing affiliate programs in...
GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Account Manager) both have extensive experience helping clients launch, optimize and expand their global affiliate marketing programs and performance partnerships. On Part Two of this three-part series, they focus on the important things you should consider AFTER you’ve confirmed there is a viable opportunity for your affiliate program in a new, global region. ABOUT THIS 3-PART SERIES: This episode is Part Two...
GUESTS: Tyla Cobb is an Account Director at Acceleration Partners. In her nearly four years at Acceleration Partners, she’s managed both domestic and global affiliate marketing programs for leading global brands, including Target, adidas, Reebok, Pier 1 and Tiny Prints. In her Account Director role, she oversees the performance of global teams managing affiliate programs in multiple counties. Tess Waresmith is a Senior Marketing Manager at Acceleration Partners. While at AP,...
On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis. Cassandra Scarbeck joined Acceleration Partners in June of 2016, managing affiliate programs for some of AP’s largest clients before transitioning onto the Publisher Development team. Prior to AP,...
With so much data at your fingertips, it can feel overwhelming to figure out the best way to use data to drive profitable customer acquisition. The skills, strategy, and approaches you take can make a huge difference in the success or failure of your performance marketing efforts. Join Steve Green, GM of Enterprise Solutions Group at Fluent, Inc. and Tyla Cobb, Account Director, Acceleration Partners, as they shed light on the value of first- and second-party data: where to get it, how...
There are a number of holidays and observances for online marketers to keep track of, strategize for and plan campaigns around – which is no easy feat! To help simplify the process, we’ve created this Online Marketer’s Guide to Leverage the 2019 Holidays. This fun guide is meant to be an easy-to-follow tool for you to use as you plan your 2019 online marketing campaigns. Download it for free today!
GUEST: Derek Coburn has dedicated his career to… the art of “un-networking” and breaking down the concepts and practices of “traditional networking” in both professional and personal settings. He began his career as a financial advisor and built a successful wealth management practice mainly by outworking everyone else. He began using non-traditional networking strategies to triple his revenue and improve the quality of his business and life. His passion for...
“Humans are multifaceted, so you must be multi-fascinated.” - David Burkus GUEST: David Burkus is the author of several books including Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Friend of a Friend offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He is also the author of Under New Management and...
Amidst the sanguine summertime season and the celestial fireworks of Perseids meteor showers, we're excited to release our Q2 2017-2018 Affiliate Marketing Benchmark Report. This benchmark report will give you access to the only type of data of its kind in the affiliate industry, and you’ll also learn: How much total Q2 affiliate channel revenue grew year-over-year for the sample client group we evaluated between Q2 2017 and Q2 2018 and why. How much mobile revenue rose in Q2,...
GUEST: The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.” At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and...
Our guest on this episode of Outperform is Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries. In his books, blog post and speaking presentations, Hal talks from experience about the importance of a morning routine and its impact on not just your day, but your whole...
