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Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents anticipate that nearly two-thirds of traditional brand marketing will soon be moving to performance channels. This clear indication of confidence and high expectations leads us to a key takeaway: Performance marketing is eating brand...
Affiliate. Partner. Influencer. Mobile. Call it what you will, the performance marketing landscape is evolving. Tune in to this on-demand webinar with Robert Glazer, CEO of Acceleration Partners, Brian Marcus, VP Global Marketing at TUNE, and John Koetsier, Mobile Economist at TUNE as they reveal new research into the current performance marketing landscape and discuss strategies for success in this new era. This webinar will cover: Shifting trends in brand and enterprise...
On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs. If you can’t see the embedded player above, you...
Joey Coleman, our guest on this episode of Outperform, specializes in helping companies create unique, attention-grabbing customer experiences so that they stay with a company long after the sale. He is the founder and Chief Experience Composer of Design Symphony and recently published his first book, Never Lose a Customer Again. His bestselling book explains how to create a customer experience that will generate an army of raving fans who will stay with you for years to come...
“Having a great culture does not mean problems go away.” – Daniel Coyle Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code. Daniel is also the New York Times bestselling author of The Talent Code, The Little Book of...
“The better relationship you have with your partners, the better your business will be.” – Brian Kelly (The Points Guy). On this episode of Outperform, we take a journey through affiliate marketing and travel with one of the largest credit card industry affiliate marketers, Brian Kelly – AKA, The Points Guy. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian...
“You cannot possibly build capacity, learn or improve if you don’t know what you’re doing wrong.”– Kim Scott On this episode of Outperform, we get candid with Kim Scott about radical candor. Kim is the author of Radical Candor: Be a Kickass Boss Without Losing Your Humanity, a New York Times and Wall Street Journal Best Seller. She is also the co-founder of the company, Radical Candor, LLC. Kim has been an advisor at Dropbox, Kurbo, Qualtrics, ReelGoodApp,...
“What you do every day matters more than what you do once in a while.”– Gretchen Rubin Bestselling author, Gretchen Rubin, joined us on this episode of Outperform to discuss risk-taking, happiness, purposeful growth, our unique tendencies, and how to discover and use them to outperform. Gretchen is the author of several books, including #1 New York Times bestsellers The Happiness Project, Happier at Home, Better Than Before and The Four Tendencies. Her books...
This AP benchmark report takes a deep-dive into client data gathered between Q1 2017 and Q1 2018 from a sample group of clients working with over 12,000 click active affiliate partnerships in their affiliate programs. For this quarter’s year-over-year review, we added a new section: mobile! We also share real client examples in many sections to expand on the data and, as always, include strategic recommendations for how you can apply the data included in this Q1 2017-2018 benchmark...
“Motivation is something that people do for themselves, it is not something one person does to another.” – Daniel Pink Our guest on this episode of Outperform is Daniel H. Pink, author of six thought-provoking books, including his most recent book When: The Scientific Secrets of Perfect Timing, which rapidly made the New York Times, Wall Street Journal, USA Today, Washington Post and Publishers Weekly bestseller lists. Dan’s other provocative books about business,...
On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs. They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing landscape. If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes On this episode...
On this episode of Outperform, we talk with Marilyn Valace, Regional Director at Impact (formerly Impact Radius before a 3/20 rebrand) about how financial services companies are leveraging the affiliate model to market their products and services. She talks about what makes financial services companies a unique client for technology platforms and agencies to work with and what they look for in their affiliate partnerships. Marilyn also addresses the intense regulatory...
