2019 Affiliate Program Performance of Acceleration Partners’ Retail, Direct-to-Consumer and Subscription-Based Clients This data-focused report reviews the affiliate program performance of select Acceleration Partners’ clients all four quarters of 2019. The brands that this report focuses on fall into three main retail categories: Traditional Retail Direct-to-Consumer Subscription-Based What you’ll find in this report: The revenue growth that traditional retail,...
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(Listen time: 13:07) MORE ABOUT THIS EPISODE Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand. If you can’t see the embedded player above, you can: Show Notes What a brand should do and/or...
In recent years, many in the affiliate marketing industry have wanted to rebrand the sector to Partner Marketing – both in an effort to reflect what the model is and does, and as a way to put distance between the affiliate marketing of today and the affiliate marketing of a few decades ago. However, Partner Marketing is not a rebrand of affiliate marketing. Nor should it be. Affiliate marketing has more than demonstrated its impressive ability to help brands drive, incremental value,...
In recent years, many in the affiliate marketing industry have wanted to rebrand the sector to Partner Marketing – both in an effort to reflect what the model is and does, and as a way to put distance between the affiliate marketing of today and the affiliate marketing of a few decades ago. However, Partner Marketing is not a rebrand of affiliate marketing. Nor should it be. Affiliate marketing has more than demonstrated it’s impressive ability to help brands drive, incremental value,...
Many brands jump at the chance to expand their affiliate programme overseas. However, international expansions can be rife with challenges. From recruiting and managing partners to setting up an effective internal team and structure to differences in compliance and regulations, the road to a global affiliate marketing strategy can be difficult to navigate. Join Kevin Edwards, Global Strategy Director, Awin and Tyla Cobb, Director Global Accounts, Acceleration Partners, as they discuss what...
Many brands jump at the chance to expand their affiliate program overseas. However, international expansions can be rife with challenges. From recruiting and managing partners to setting up an effective internal team and structure to differences in compliance and regulations, the road to a global affiliate marketing strategy can be difficult to navigate. Join Kevin Edwards, Global Strategy Director, Awin and Tyla Cobb, Director Global Accounts, Acceleration Partners, as they discuss what...
(Listen time: 43:43) MORE ABOUT THIS EPISODE The concept of Partner Marketing is changing and evolving – especially as it relates to performance-based partnerships. In this Outperform episode we discuss what the term “Partner Marketing” has meant up until recently, what’s presently happening in the business and marketing realm that’s shifting the definition of Partner Marketing, and how the future of partnerships is likely to be structured and defined. If you can’t...
Expanding into new markets is a top priority for advertisers in 2020 and affiliate marketing is one of the most effective strategies for expanding across multiple markets. The low-risk, performance-based model delivers a high return on investment and minimises risk when expanding into new regions. Across EMEA, affiliate marketing maturity varies greatly. It’s important that advertisers take the time to understand each country and tailor strategies accordingly. Using Acceleration...
(Listen time: 31:01) MORE ABOUT THIS EPISODE In his role as Manager of Paid Media Strategy and Performance Partnerships, Josh Lapidus engages with a wide variety of partnership types to help Home Depot build and optimize their paid and partner marketing initiatives. In this Outperform episode we discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how...
(Listen time: 19:23) MORE ABOUT THIS EPISODE Loyalty partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. Having managed several large affiliate programs for industry-leading brands, Amy Crider, an Associate Account Director at Acceleration Partners, joins us on this episode of Outperform to share her expertise on how brands are growing and refining their affiliate programs with loyalty partners. If you...
Many brands begin their marketing journey by running paid search and social campaigns. Both are highly valuable for establishing brand awareness and driving customer acquisition. As brands start to scale and want to continue growing efficiently, partner marketing can be a reliable and complementary channel to increase returns to brands-especially those that have laid a strong foundation via paid social and paid search. Udayan Bose, CEO, NetElixir, and Sarah Johnson, Chief Client Officer,...
Before we dive in to what affiliate marketing is and how it works, it’s important to first have some context and perspective. You see, the different players who make up this marketing model engage with it differently. For example, if you’re someone who is looking to be an affiliate– also referred to as a partner or publisher – then you’re likely to want to know about what it means to join a brand’s affiliate program, best practices for promoting their products or services, how...
