Deal affiliates offer the best of both worlds: coupon and content affiliates. Modern affiliate deal sites will curate content for discounted products and present the best prices for their consumer base. In turn, brands rely on these deal affiliates to attract and engage users, generating valuable web traffic.
Remember that deal affiliates are a content partner hybrid and may receive higher commission rates.
Deal affiliates have a loyal audience that frequently visits their page for the latest incentives, which drives traffic back to your brand’s website.
In April 2021, digital coupon redemption surpassed in-store print coupons for the first time. While deal affiliates drive significant outcomes for brands, competition has forced brands to work harder to make promotions profitable. We share five ways brands can increase ROI their promotions and deals through the affiliate channel.
