Deal Affiliates

Deal affiliates are often considered a hybrid of a coupon and content affiliates. Editors of deal sites curate content for deeply discounted products and "Best of Web" prices for their consumer base. Brands rely on deal affiliates to highlight products, attract and engage users with curated content, and generate valuable web traffic. It is important to note that deal affiliates are considered a hybrid of a content partner and may receive a higher commission rate than the program default. 

Why Brands Partner with Deal Affiliates

Brands partner with deal affiliates to efficiently and effectively promote their offer (in the form of a discount or other incentive) and their products through images and content. Deal affiliates often have loyal and highly influential users who frequently visit the site the latest incentive offers, which help drive valuable traffic to the brand's website.  

Enhancing ROI with Intelligent Promotions and Deals

In April 2021, digital coupon redemption surpassed in-store print coupons for the first time. While deal affiliates drive significant outcomes for brands, competition has forced brands to work harder to make promotions profitable. We share five ways brands can increase ROI their promotions and deals through the affiliate channel.

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Learn how to make deal affiliates work for your partnership marketing program.

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