AP Helps Fitness Client Make Brand Gains Through Affiliate Marketing
In an effort to reframe how people perceive and experience fitness, a leading fitness brand’s campaign became a clarion call to embrace physicality in a hyper-technological world.
Learn how Acceleration Partners helped this fitness brand increase product review affiliate orders by 150% MoM and increase sales by 24% YoY.
The campaign demonstrated that the leading fitness brand’s affiliate marketing program can be a powerful component of a fully integrated branding campaign.
MoM increase in product review affiliate clicks
MoM increase in product review affiliate orders
YoY increase in clicks
YoY increase in gross sales
social media impressions
Facebook video post views
With a focus on branding over sales, the AP team partnered with the brand to provide additional exposure for the campaign in February through various affiliate engagement strategies:
- Selected affiliates for product reviews that incorporated the campaign language
- Identified affiliates to host giveaways that encouraged their audiences to engage with the campaign for an opportunity to win a gift card (Example: one giveaway asked each entrant to post a photo on social media trying a new fitness activity)
- Implemented VIP placements on high-volume coupon and discount websites
- Secured a number of content placements with select affiliates, including homepage banners, email newsletters, sponsored posts, and social media mentions
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