Loyalty affiliates are websites, apps, or companies that motivate consumers with a reward in anticipation of a desired action, typically a sale. Other actions may include accepting free trial offers, service or subscription enrollment, and more. Rewards vary based on business model and may include cashback, redeemable points, airline miles, education fund accounts, or applying rewards toward charitable organizations.
Brands engage loyalty affiliates because these affiliates have engaged audiences who view the affiliates as resources that help users get the best deals online. This understanding moves many customers through the purchase funnel. Loyalty affiliates can segment consumer data to granularly target customers.
Loyalty partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. In this episode of our Outperform podcast, learn more about loyalty partners and how they can help brands grow and refine their partnership marketing programs.
