A large global retailer was looking to expand their customer base to some key demographics that could exponentially drive revenue growth for the brand.
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Founded by professional cyclist and rider for team GB, Yanto Barker, Le Col is a premium British cycling apparel brand with a single-minded focus on performance. They take real pride in what they do, with a simple but enduring purpose: to make the best performance kit to help cyclists ride faster and further on every ride.
Learn how Acceleration Partners helped Le Col create a targeted recruitment and activation campaign to drive significant growth in the affiliate channel, making it one of the brand’s strongest performing marketing channels.
During the early days of the COVID-19 pandemic, when at-home fitness sales surged, many brands were not prepared to accommodate the unparalleled demand. Acceleration Partners’ client, a leader in home fitness for more than 30 years, was faced with several out-of-stock products or delayed shipping times. This was problematic for the fitness brand’s affiliate partners, who did not receive a commission on the purchase of any item unavailable to ship within 10 weeks. After several affiliate partners left the program to promote competitors or switched to third-party retailers, it became critical for the fitness brand and the Acceleration Partners client services team to find a solution to stop the exodus of valuable partners.
Stitch Fix is an online personal styling service that makes shopping for clothing easy and fun! Whether you love having a stylist send personalized outfits, enjoy trying new trends or simply don’t like to shop, they make finding new clothes easy and affordable.
As COVID-19 restrictions began to loosen in mid-2021, many travel and hotel brands looked to recapture sales and capture share of the market’s rising travel commerce revenue. With guidance and strategic recommendations from the Acceleration Partners team, as well as local language support in the client’s key markets (China, Japan and Korea), an international hotel brand was able to shift its focus on APAC recruitment to activation.
The third-largest economy in the world, Japan offers many opportunities for brand growth. Its unique culture and business etiquette mean that brands must tailor campaigns to market nuances.
Global online mattress retailer Leesa parted ways with Acceleration Partners in early 2020 on good terms. They moved all marketing services in house amid pandemic-related market and economic challenges and outsourced some affiliate program tasks to a smaller affiliate marketing agency. While a cost-effective solution, this outsourced agency lacked the resources, strategic expertise, and global footprint needed to successfully manage and grow the Leesa affiliate program. Leesa returned to Acceleration Partners to relaunch their affiliate program – and with great success.
See how we helped Leesa sleep better with a refreshed and fully supported global affiliate program.
In addition to the mobile app and tailorable programming, Noom also provides clients with bespoke packages. Noom lays the foundation for healthier living by teaching clients how to adopt lasting behavioral changes.
Purple Carrot is a plant-based meal kit company. The company delivers fresh, proportioned ingredients and simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home. Purple Carrot empowers people who want to consciously and easily integrate plant- based eating into their lives.
The client partnered with Acceleration Partners to acquire new users and increase brand awareness. Acceleration Partners took advantage of Facebook Live to host a 48-hour live stream collaboration session.
Learn how AP strategically onboarded coupon partners into Blurb’s affiliate program to drive incremental sales from new customers and cost-effectively help the brand realize impressive return-on-ad-spend (ROAS).
These are all things we strongly value at Acceleration Partners (AP) and are attentive to on our client services team, especially when there’s a management transition on an account.