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Noom Breaks Into New Markets Via Content Partnership With The Independent

As a global health and fitness company, Noom helps its customers achieve their weight loss goals through its award-winning program and associated mobile app. Noom users can achieve sustained success by leveraging the programming to build healthy habits.

In addition to the mobile app and tailorable programming, Noom also provides clients with bespoke packages. Noom lays the foundation for healthier living by teaching clients how to adopt lasting behavioral changes.



increase in year-over-year sign-ups


UK enrollments over 2021


clicks generated over 2021


Upper-Funnel Strategy

Acceleration Partners crafted a dual-purpose upper-funnel strategy that moved Noom closer toward its two goals for the UK market.

The team concluded that forging a partnership with a regional organization would allow the client to achieve its goals more expediently. They leveraged an existing positive relationship with The Independent – whose huge online audience closely aligned with Noom’s target demographic – to negotiate exposure through a hybrid payment model.

Via the Partner Hub, Noom provided The Independent with fresh and captivating branded content (e.g., testimonials, product information), imagery, and campaign messaging. The Independent leveraged a multifaceted promotional approach to incorporate Noom content into newsletters and social media promotions and routed native traffic to on-site materials.

As a result, The Independent became a top-3 partner for Noom; and, based on the program’s success, Noom expanded the program to include The Evening Standard.

“The great year-over-year growth that we’ve seen with our affiliate program would not have been possible without our account team at Acceleration Partners. They have provided us with high-touch account management, smart strategic guidance, and forward-thinking recommendations and tactics to enable us to continue to build our program. Acceleration Partners has helped us uncover strong new affiliates and build lasting partner relationships, and because of this, we’re looking forward to a long, prosperous relationship with AP!”

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