Abridged version of performance partnerships
Being able to quickly digest the central messages of complex concepts can be extremely valuable, especially in today’s fast-paced business environment.
This is precisely why we developed a condensed version of the international bestselling book, Performance Partnerships: The Checkered Past, Shifting Present, and Exciting Future of Affiliate Marketing.
Written by Acceleration Partners’ founder and CEO, Robert Glazer, Performance Partnerships is the first in-depth look at the affiliate marketing industry.
While the full book examines the affiliate industry’s roots, evolution and the significant impact direct-to-consumer digital marketing has had on businesses, this abridged version:
- Summarises Generation One, Two and Three of the affiliate marketing industry.
- Condenses the key innovations and improvements within the affiliate industry over the last ten years.
- Outlines the opportunities affiliate (performance) marketing will offer companies in the coming years.
- Lists and succinctly defines the four attributes of Performance Partnerships.
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