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Moving to Outcomes

The unique selling point of partnership marketing is that it is measured by outcomes, offering brands a meaningful way to track the success of marketing activities.

In our latest on-demand webinar, AP’s Chief Global Officer, Helen Southgate, and Global Account Director, Lisa Power, share everything you need to know about moving to outcomes, the changing partnership ecosystem, and why partnership marketing is securing bigger budgets.

You’ll learn:

  • Why marketing is moving to outcomes
  • The changing partnership ecosystem
  • Real-life success stories from AP’s 170+ global client base
  • Why partnership marketing is the channel to invest in