March 7th 2023


Vouchers have become an increasingly popular tool for brands to attract and retain customers in today's digital age. The rise of digital vouchers and mobile technology has made vouchers even more effective and accessible, with global digital voucher market expected to exceed $29.7 billion by the end of 2031. Vouchers not only drive traffic and sales, but they also influence purchase decisions and generate customer loyalty. Millennials, in particular, are highly attracted to vouchers, with 30% never shopping without them and 93% regularly searching for digital vouchers.

Despite the many benefits of vouchers, some brands may be hesitant to work with voucher partners. However, the data shows that voucher affiliates can actually boost brand performance and contribute to affiliate programme success. Several real AP client success stories demonstrate how voucher partners have helped brands achieve impressive ROAS, increase revenue, and drive sales and conversion rates.

With the help of voucher affiliates, brands can unlock their full potential and reach new levels of success: