Some brands have hesitated to include coupon sites in their affiliate programs due to concerns about potential harm to their brand, lack of incremental revenue, and loss of control over coupon codes. However, our extensive experience managing affiliate programs for top brands has shown that coupon affiliates can be valuable partners that enhance a brand’s performance and contribute to its success.
With all the negative perceptions around coupon, we often miss the bigger story that coupons can drive consumer behavior! One example would be the speed in which a buying decision is made, with 39% of consumers shortening their path to purchase when coupons were available. And coupons aren’t going away, with the global digital coupon market expected to surpass $29.7 billion by the end of 2031.
With this in mind, coupons could be a key affiliate strategy to add to your partnership marketing program going into 2023.
Like all affiliate partners, the key to a successful relationship is being clearly aligned on goals and KPIs, expectations, and employing an agency with the ability to carefully monitor and help course-correct when needed.
It’s also important to not take a one-size-fits-all approach to any partner type. Each partner and their capabilities should always be looked at individually and in connection with a brand’s unique goals.
Despite the recent holidays producing exceptional sales and increased revenue for many advertisers, global economic activity is still experiencing a slowdown, with inflation higher than what’s been seen in several decades for many countries. Consumers are wanting to spend money, but they’re savvier and more eager to cut costs where they can.
As a result, we’ve seen significant growth from coupon partners (and other traditional affiliates). From January to September 2022, Acceleration Partners saw coupon, loyalty and deal affiliates increase revenue 35% YoY for our clients, and increase actions 55% YoY.
By leveraging a coupon affiliate, your brand can:
Consumers know prices are increasing and with an urgent promotion or offer, they will be more likely to convert at that moment instead of waiting for the item to go on sale or for a competitor to offer a better price.
Read our blog to discover strategies for creating a profitable coupon campaign.
In addition to contributing to your brand’s ability to meet the wants and needs of customers in our current economic climate, here are some additional ways coupon partners can contribute significant value via an affiliate program:
Besides finding the right coupon partner fit for your unique brand, it’s also vital that your partnership is effectively and carefully managed. Below are just three examples of strategies Acceleration Partners (AP) implements.
Coupon affiliates are an efficient way for brands to feature special deals and promotions, drive traffic to their site, and increase on-site conversions. They are a traditional affiliate that should not be overlooked when building a well-rounded affiliate program. But don’t just take our word for it – let’s take a look at how some coupon partners have benefited our clients.
AP strategically onboarded coupon partners into Blurb’s affiliate program to drive incremental sales from new customers and cost-effectively help the brand realize impressive ROAS.
Acceleration Partners and affiliate CouponFollow created an innovative a Back-to-School newsletter to help AP clients increase revenue while offering an easy point-of-entry.
To meet Pura Vida’s revenue goals, Acceleration Partners brought on select coupon partners who were effective at driving bottom-of-funnel sales while maintaining the brand’s authenticity.
After migrating technology platforms, Acceleration Partners helped Renogy work with coupon and loyalty partners to quickly drive sales and conversion rates.
Helping brands unlock growth through partnerships.
