AP Helps Men’s Retailer Relaunch Affiliate Program and Achieve 46:1 ROI

RESULTS

The relaunch and campaign demonstrated the value of affiliate marketing as a new customer acquisition channel. In addition, affiliate marketing became one of the retailer’s top digital marketing channels.

46:1

ROI realized within 10 months

OUR APPROACH

Acceleration Partners worked in tandem with the retailer to relaunch their affiliate program with a focus on building relationships with content sites and acquiring incremental, new customers.

• Selected a single affiliate network that provided full transparency and sophisticated attribution tools
• Recruited bloggers and other content sites to provide top-of-funnel brand awareness
• Implemented coupon-locking rules to increase revenue and manage costs
• Partnered with a select group of coupon and loyalty sites that could be leveraged during sales promotions or when the retailer needed to push volume
• Employed third-party monitoring to catch fraudulent and low-quality affiliates
• Analyzed internal results and structured the program to meet cost and performance goals