The Case Study

How We Helped Pura Vida Bracelets Double Affiliate Program Revenue

Summary

Pura Vida's Revenue Goals for 2018:

  • Double revenue from 2017.
  • Have affiliate marketing program generate 8%-10% of overall revenue.

Solution to Meeting Those Goals:

  • Take a multi-channel approach between affiliate, Pura Vida's reps and Facebook ads.
  • Harmonize all of Pura Vida's online and offline marketing initiatives.
  • Bring on more high-quality affiliate partners.
  • Ensure brand-aligned partners are representing Pura Vida in the best light possible.
Results

Optimized Partnerships Strategy

$19,000 saved for Pura Vida in publisher commissions

2x the revenue compared to the previous year

$1.5 Million donated to Pura Vida's charity partners

  • Great exposure on brand-aligned coupon sites.
  • Strengthened relationships with partners in Pura Vida's program
  • Pura Vida has been able to bring on more artisans from Costa Rica, El Salvador and India.
  • Strengthened their social media and email marketing initiatives as well as their rep program.
Our Approach

Partner Optimization and Performance Data Review

The Acceleration Partners Team undertook a multi-faceted approach to ensure top coupon, deal and loyalty partners were optimized and delivering real value to Pura Vida's affiliate program
  • Transition from working primarily with content partners to focusing more on top coupon, deal and loyalty partners within Pura Vida's program.
  • Optimize top affiliate partners to ensure they promote Pura Vida in a brand aligned way.
  • Weekly scrubs of affiliate program partners and removing coupon codes from unapproved partners.
  • Careful and consistent evaluation of program performance data (conversions, traffic, partner performance, etc.).
  • Homepage and other placements on top partners' sites.
  • Provide exclusive, limited-time coupon codes to top coupon, deal and loyalty partners.
  • Strategic commissioning of coupon, deal and loyalty partners.
  • Clear communication with the Pura Vida team and their affiliate partners.

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