Helping Pura Vida Bracelets Double Affiliate Program Revenue
Learn how Acceleration Partners' (AP's) multi-channel approach to affiliate marketing helped Pura Vida Bracelets save $19K+ in commissions while doubling their affiliate program revenue.
AP helped Pura Vida target the right partners, develop the right coupon offers, maintain the authenticity and reputation of their brand, and grow their revenue.
Our team helped Pura Vida achieve their goals, strengthen partner relationships and marketing initiatives, add global artisans, and gain exposure on brand-aligned coupon sites.
Doubledprior year's revenue
$19,000 saved in publisher commissions
$1.5Mdonated to charity partners from revenue
Pura Vida, a hand-crafted bracelet and jewelry brand known for partnering with charities around the world, looked to Acceleration Partners (AP) to help them achieve 2018 revenue goals:
Double their 2017 revenue
Drive 8-10% of that through their affiliate marketing program
The AP team recognized an opportunity to take a multi-channel approach, harmonize Pura Vida’s online and offline marketing initiatives, recruit high-quality affiliate partners, and ensure brand-aligned partners represented Pura Vida in the best light possible.
Brand-Aligned Promotion
The AP team recommended that Pura Vida transition from working primarily with content partners to focus on top coupon, deal, and loyalty program partners, and optimize top affiliate partners to ensure brand-aligned promotion.
- Completed weekly affiliate program partner reviews and removed coupon codes from unapproved partners
- Carefully and consistently evaluated program conversion data (e.g., conversions, traffic, partner performance)
- Strategically commissioned coupon, deal, and loyalty partners, providing exclusive-limited-time coupon codes to top partners
- Negotiated homepage and other placements on top partners’ sites
- Established clear communication with the Pura Vida team and their affiliate partners
