Most B2B companies want to reach new audiences and drive sustainable revenue. What many leaders within these businesses have discovered is that affiliate partnerships are one of the most efficient and effective ways to reach these goals, which is why so many are strategically upgrading their partner programs with new models and technologies to scale their partnerships and improve performance.
In this virtual panel Bryn Jones, Co-Founder and CEO of Partnerstack, Robert Glazer, Founder and CEO of Acceleration Partners and Jon Claydon, Founder & CEO of Streamline Marketing, discuss:
- The role partner relationship management platform’s (PRM’s) play in the partner landscape
- Real-life examples of B2B companies that are successfully leveraging affiliate partnerships
- Some of the technologies that are helping B2B companies scale their partner programs
- What’s ahead for affiliate partnerships and partner marketing in 2021 and beyond