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When it comes to measuring the impact of marketing campaigns, traditional metrics only scratch the surface. To better understand the effectiveness of marketing programs, defining and determining how to measure incremental results is a focus for many brands.
In this session, Alex Prudencio Irizarry, Director of Product at Adlucent and Chelsey Holt, Associate Account Director at Acceleration Partners, explain incrementality measurement and share specific examples of how marketers are leveraging incrementality to improve the performance of their marketing spend.
In this session you’ll learn: