In simplest terms, performance PR is the collaboration between a brand's PR team and their affiliate channel. By having these channels work in tandem with one another, brands can measure and pay for outcomes of their PR initiatives, rather than paying up front for top-of-funnel metrics (such as impressions). This type of partnership ensures brands are gathering full-funnel tracking metrics.
Why Brands Utilise Performance PR
There are a lot of benefits to opening up communication and collaboration efforts between a brand's PR team and affiliate channel, including the reduction of duplicative efforts by PR and affiliate marketing teams, the possibility of complementary promotions, and affiliate commission incentives.
Performance PR: Why Brands' Affiliate and PR Channels are Collaborating
Performance PR provides unique partnership opportunities run on a performance-based payout model that's producing higher and more effective ROAS on PR engagements. Read this blog to learn how Performance PR can bridge the gap between top-of-funnel and bottom-of-funnel metrics while reducing duplicative efforts.