CYBER 5 PERFORMANCE 2025 ANALYSIS
Cyber 5 continues to evolve — and so do the strategies required to win it.
Our Cyber 5 Performance 2025 Analysis brings together industry-wide data, AP client results, and emerging trends to give brands a clear, actionable view of this year’s biggest shopping moment.
Inside the report, you’ll find:
01
2025 Cyber 5 Industry Trends
- AI’s rising influence, mobile-first behavior, early shopping patterns, BNPL adoption, and the surge of social commerce.
02
Year-Over-Year Performance
- Black Friday and Cyber Monday analysis, with insights into shopper intent, conversion shifts, and category-level dynamics.
03
AP Client Results by Vertical
- Including 236% Y/Y growth in influencer revenue and sustained strength from loyalty and rewards partners.
04
Retail Vertical Performance
- Across multi-category, apparel, beauty, home & garden, and more.
05
Learnings and Recommendations
- Key learnings and strategic recommendations for 2026 planning.
15+ YEARS OF MARKETING SUCCESS
$8.6 BILLION
Client Revenue Driven (2025)
110M+
Conversions Driven (2025)
$430M+
Annual Media Spend (2025)
30+
Awards Won
200+
Active Clients Managed
4
Clients in Fortune 500’s Top 10
CLIENTS
UNLOCK GROWTH THROUGH PARTNERSHIPS
Our team is trusted by top brands across industries, helping them connect with the right buyers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing.
