The 2027 Partnership Playbook:
Four Shifts Changing Where to Invest in Partnerships
The partners that introduce shoppers to your brand, the publishers that shape AI answers and the partners that close the sale each play a different role. As those roles evolve, brands need to know where to shift spend and how to show what that investment added.
The 2027 Partnership Playbook brings together performance data from Acceleration Partners’ global client portfolio and the expertise to act on it. See what’s changing and decide what to do first.
What’s Inside:
01
Partner mix matters more than volume
- Find gaps in how your program reaches, influences and converts shoppers.
02
Publishers shape AI discovery
- Identify which publishers to prioritize as shoppers turn to AI for recommendations and comparisons.
03
The next wave of partners reaches beyond the click.
- Find shopping moments your current program misses and decide where to test.
04
Proving value is the new budget lever
- Define what a partnership needs to deliver to justify more investment.
15+ YEARS OF MARKETING SUCCESS
$8.6 BILLION
Client Revenue Driven (2025)
110M+
Conversions Driven (2025)
$430M+
Annual Media Spend (2025)
30+
Awards Won
200+
Active Clients Managed
4
Clients in Fortune 500’s Top 10
CLIENTS
UNLOCK GROWTH THROUGH PARTNERSHIPS
Our team is trusted by top brands across industries, helping them connect with the right buyers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing.
