More Intelligence Behind Every Decision
Prism puts years of AP performance intelligence in the hands of the experts driving your growth.
Expertise Amplified
More room for strategic thinking.
With decades of AP’s performance data put to work, Prism gives our experts stronger evidence, faster. It helps them investigate performance, surface opportunities and assess where to invest, what to pay and what to improve. Our teams bring the client knowledge, partner relationships and commercial judgment to turn that evidence into action.
A broader base of evidence
- Your AP team draws on performance history across programs, partners and creators to inform the decisions behind your strategy.
A faster path to a decision
- Prism helps our experts investigate questions and explore opportunities faster, giving them more time to evaluate the choices that matter for your business.
Expert judgment in action
- Our experts weigh the evidence against your goals, the partner relationship and market conditions to decide what to do next.
Intelligence Applied
Stronger evidence.
Expert judgment.
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Investigate what matters
Investigate what matters
Draw on more experience
Draw on more experience
Make it relevant to your business
Make it relevant to your business
Put performance
In Perspective.
A result can look strong on its own and tell a different story in context. Prism helps AP teams compare performance across partners, programs and relevant benchmarks, so they can assess what is working and where a change could improve returns.
Understand what is driving results
Our teams examine changes in performance alongside partner activity and wider program trends to understand what deserves attention and why.
Judge performance against relevant benchmarks
AP experts use cross-program and vertical benchmarks to challenge assumptions, assess potential and set expectations grounded in experience.
Measure what the investment added
Placement lift and partner incrementality analysis help our teams assess the contribution of your investment and recommend what to repeat, change or stop.
Find Partners Worth Pursuing
Prism helps AP teams uncover partner opportunities and build a stronger case for who to recruit. Our experts combine performance signals with their knowledge of your brand, audience and partner landscape to prioritize relationships with the greatest potential for your program.
- Identify prospective partners through relevant category activity and performance.
- Refine the search by network, promotional method, funnel stage and partner capabilities.
- Assess fit using partner profiles, revenue insights and click activity.
- Shape targeted outreach with partner contacts, capability information and messaging informed by your program.
Prism In Practice
Where to invest.
What to pay.
What to improve.
Where should we invest next?
Our teams use partner performance, placement history and relevant benchmarks to assess where additional investment has the strongest case. Your goals, budget and growth priorities shape the recommendation.
What should we pay?
Evidence from paid placements, creator activity and observed commission-rate changes helps AP experts assess the trade-offs between cost and potential return. They bring that evidence into negotiations and investment decisions.
What should we change?
Prism helps our teams investigate shifts in performance and identify opportunities to improve partner mix, recruitment and investment. Our experts determine which changes make sense for your program and put them into action.
Did it work?
Our teams use placement lift and partner incrementality analysis to assess what an investment contributed. They track recommendations and outcomes so what we learn can inform the next decision.
The Evidence Behind Prism
Years of Performance, Informing Your Next Move.
in affiliate client sales tracked
placements with measured incremental lift
paid creator placements across 87 brands
observed effective commission-rate changes
Frequently Asked Questions
What is Prism by Acceleration Partners?
Prism is Acceleration Partners’ intelligence capability. It brings years of performance data into the decisions AP experts make for your partnership marketing program. Your AP team combines that evidence with its knowledge of your business to identify growth opportunities and put them into action.
How does Prism help improve a partnership marketing program?
AP experts use Prism to identify where your program has room to grow and which changes to prioritize. That could mean recruiting new partners, changing your placement strategy or adjusting commissions. Your AP team assesses the opportunities against your goals and budget, so effort goes toward the changes with the strongest case.
How is Prism different from a reporting dashboard?
Prism helps AP experts investigate results and decide what to do about them. A placement’s sales, for example, may look strong on their own but tell a different story when compared with the rest of your program. AP uses that context and relevant performance history to assess whether the placement is worth repeating or whether your budget could work harder elsewhere.
What data does Prism draw on?
Prism draws on years of AP’s performance history, including affiliate transactions, paid placements, creator placements, partner recruitment records and observed commission-rate changes. That gives AP experts more than your program’s results to work from when deciding which partners to pursue, what to pay and where your budget could work harder.
How does Prism help AP decide where to invest and what to pay?
Prism gives AP experts performance evidence to assess an opportunity’s potential against its cost. Your AP team will review relevant placement history, creator activity and commission trends alongside your goals and partner relationships. This gives AP a stronger basis for negotiating terms and recommending where to commit your budget.
How does Prism help AP understand what worked?
Prism supports analysis of placement lift and partner contribution to help AP experts assess what an investment added to your program. Your AP team considers program trends, relevant benchmarks and partners’ roles in the customer journey, then explains what the evidence shows. Those findings help our experts recommend which investments to repeat, change or stop.
Research and Insights
What We're Learning From Performance
Let's Talk
Are you ready to do things differently?
Get in touch with our team to unlock growth and drive measurable outcomes from your partnership marketing program.