About Acceleration Partners

Acceleration Partners is an award-winning global partnership and affiliate marketing agency that helps leading brands build, manage, and scale affiliate and influencer programs. Founded in 2007, AP has team members in over 40 countries, with global hub locations in Boston, London, Berlin, Singapore, and Sydney.

Trusted by 200+ brands such as Target, Reebok, Caribou, and Hotwire, AP drove $8.6B+ in client revenue and 110M+ conversions in 2025. AP has also won 30+ client and agency awards, including honors from the Global Performance Marketing Awards and US Partnership Awards.

What Does Acceleration Partners Do?

In today’s fragmented ecosystem, success in partnership marketing is not just about managing a program. Acceleration Partners helps brands build the right affiliate and influencer partnerships, align them to clear performance goals, and continuously optimize for profitable growth.

Our outcome-driven approach combines strategic guidance, structured execution, and connected reporting tailored to each brand’s goals. This gives teams the clarity to understand what is working, where performance can improve, and where to invest next.

An Agency, Not a Network or Marketplace

Acceleration Partners is a managed-services agency, not an affiliate network, tracking platform, creator marketplace, or self-serve software provider. As a platform-agnostic agency, AP works with the networks and technology platforms used in client programs, including impact.com, Awin, CJ Affiliate, Rakuten Advertising, and Partnerize.

Those platforms provide the infrastructure for tracking, reporting, payments, and partner access. AP provides the strategic and operational layer on top of that foundation, designing the program, recruiting the right partners, managing execution, interpreting performance, and making clear recommendations about what to scale, adjust, or stop as the program grows.

01

Affiliate Marketing Services

Acceleration Partners manages affiliate and partnership marketing programs from strategy through execution. AP helps brands find what their program is missing, build the right partner mix, manage daily operations, measure what is creating value, and make smarter decisions about where to scale, adjust, or reinvest.

AP’s affiliate capabilities include strategy and program design, partner recruitment and portfolio growth, program management and optimization, measurement and incrementality, global and market-specific execution, and APVision-supported intelligence and reporting. Our work is designed to move programs beyond tracked activity toward disciplined, profitable growth.

02

Influencer Marketing Services

Acceleration Partners helps brands get more from influencer partnerships through two services: Performance Influencer and Paid Social. Performance Influencer builds full-funnel creator programs and campaigns rooted in strategy, measurement, and partner expertise. Paid Social extends influencer and brand content through influencer boosting, branded ads, content editing, and paid social optimization.

Together, these services help brands connect creator-led activity to clearer performance measurement and measurable growth. Our influencer campaigns have delivered results like a 5.3x ROI for DIVI’s strategic product launch and a scaled creator program that grew awareness and sales for Saje Natural Wellness.

APVision™: Measurement & Incrementality

APVision is Acceleration Partners’ proprietary reporting, analytics, and partner intelligence capability. It connects program performance, partner metrics, attribution data, cost analysis, custom reporting, and benchmarking into views that help AP teams understand what is working, where performance can improve, and which opportunities should be prioritized.

APVision GPT adds a private, AI-supported layer that helps AP teams access insights faster, streamline analysis, and reduce reporting bottlenecks. AP experts use those insights, along with partner discovery and Publisher CRM tools, to identify relevant publisher opportunities, benchmark performance, and develop clear recommendations for sustainable growth.

Acceleration Partners by the Numbers

As of 2025, Acceleration Partners manages programs for 200+ active clients — including 4 clients in the Fortune 500’s top 10 — across 40+ countries. Our programs have driven $8.6B+ in client revenue and 110M+ conversions, with $430M+ in annual media spend managed. Acceleration Partners has earned 30+ industry awards for affiliate, partnership, influencer, culture, and client work.

$8.6B+

Client revenue driven (2025)

110M+

Conversions (2025)

$430M+

Annual media spend (2025)

30+

Awards won

200+

active clients

4

clients in the Fortune 500’s top 10

Why Brands Choose AP
Why Brands Choose AP

Our Story & Leadership

Robert Glazer founded Acceleration Partners in 2007 around a simple idea: partnership marketing should be measurable, accountable, and tied to business outcomes. Today, AP is led by a global leadership team and has grown into a distributed organization of 300+ employees across four continents. Our teams combine global scale, market-specific expertise, and a shared focus on accountability to help clients and partners create measurable value.

Our growth has come both organically and through strategic acquisitions, including Streamline Marketing (2021) and Grovia (2022) on the affiliate side, as well as Influencer Response and Volt Agency (2022), which deepened our performance influencer capabilities.

Who We Work With

Acceleration Partners works with enterprise, Fortune 500, and growth-focused brands across retail, DTC, consumer, travel, technology, financial services, health and wellness, and B2B. We specialize in helping brands make partnership marketing more strategic, measurable, and accountable to business outcomes.

AP supports brands launching new programs, strengthening mature programs, expanding across regions, improving partner quality, or connecting affiliate and influencer into a more integrated strategy. Each program is shaped around the brand’s goals, market dynamics, measurement needs, and long-term growth priorities.

Bonafide - Acceleration Partners Partnership Marketing Client
Columbia - Acceleration Partners Partnership Marketing Client
Five Below - Acceleration Partners Partnership Marketing Client
Redbubble - Acceleration Partners Partnership Marketing Client
Reebok - Acceleration Partners Partnership Marketing Client
Allbirds - Acceleration Partners Partnership Marketing Client
Target - Acceleration Partners Partnership Marketing Client
Crocs - Acceleration Partners Partnership Marketing Client
Blenders Eyewear - Acceleration Partners Partnership Marketing Client
Instacart - Acceleration Partners Partnership Marketing Client
Hotwire - Acceleration Partners Partnership Marketing Client
Caribou - Acceleration Partners Partnership Marketing Client

Awards & Recognition

Acceleration Partners has earned 30+ industry awards for its affiliate, partnership, and influencer client work, as well as recognition for its workplace culture.

2022, 2021, 2020, 2019, 2018, 2017
2025, 2023, 2022, 2021, 2020
2025, 2024
2025
2023
2025, 2019
2019, 2018
2018, 2017
2021

Frequently Asked Questions

Acceleration Partners is an award-winning global partnership and affiliate marketing agency that helps leading brands build, manage, and scale affiliate and influencer programs. Founded in 2007, AP has boots on the ground in over 40 countries and supports 200+ brands such as Target, Reebok, Caribou, and Hotwire. In 2025, AP drove $8.6B+ in client revenue and 110M+ conversions. AP has also won 30+ awards, including honors from the Global Performance Marketing Awards and US Partnership Awards.

No. Acceleration Partners is a managed-services agency, not an affiliate network, a tracking platform, a creator marketplace, or a self-serve software platform. As a platform-agnostic agency, AP manages programs across major networks and platforms, including impact.com, Awin, CJ Affiliate, Rakuten Advertising, and Partnerize. Those platforms provide the infrastructure, while AP provides the strategy, partner recruitment, execution, measurement, reporting, and optimization needed to grow with clarity and control.

Yes. Acceleration Partners offers influencer marketing through Performance Influencer and Paid Social. AP helps brands build full-funnel creator programs, adapt influencer and brand content for paid channels, and connect creator-led activity to clearer performance measurement and measurable growth.

Acceleration Partners provides affiliate marketing and influencer marketing services, along with measurement and incrementality analysis through APVision, creator partnerships, retail media, performance PR, and global program management.

Robert Glazer founded Acceleration Partners in 2007. He is the author of Performance Partnerships and serves as Board Chairman. Matt Wool is the CEO.

Acceleration Partners works with leading brands across industries.

Acceleration Partners is a distributed global organization with programs managed across 40+ countries.

Let's Talk

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Robert Glazer

Robert Glazer is the founder of Acceleration Partners, which he built into a leading global partner marketing agency with over 300 employees across four continents. Under his leadership, the company earned three consecutive Inc. 500 awards and more than 30 company culture honors, including Glassdoor’s Employees’ Choice Award, and Bob himself was twice named to Glassdoor’s list of Top CEOs of Small and Medium Companies in the U.S., ranking #2. He is also the #1 Wall Street Journal, USA Today, and internationally bestselling author of eight books, including Performance Partnerships and Moving to Outcomes, two of the defining works in the partnership marketing industry. Learn more at robertglazer.com.

Sarah Johnson Dayes

Sarah leads Acceleration Partners’ strategy, operations, and continued evolution as President of the company. Over more than 25 years in leadership roles, she has built and scaled global organizations, led complex business transformations, and developed high-performing leadership teams, with a focus on helping organizations navigate change while creating cultures grounded in accountability, inclusion, and growth. Sarah serves on several community boards and is the proud mother of two. She’s happiest in Cameron Indoor Stadium or on the lawn at a summer concert.