A New Growth Partner for Acceleration Partners
When I founded Acceleration Partners in 2007, I never envisioned building a company that would become the premier global partner marketing agency and receive over 25 “Best Places to Work” awards.
We have done both by staying true to our core values and by investing in our people. Our Acceleration Partners’ team is now comprised of over 170 incredibly passionate, talented and hardworking employees from around the globe.
Affiliate marketing has gone through different phases within its lifecycle, but the model has always continued to develop, evolve and expand. Today, affiliate and partner marketing command the attention of industry-leading brands and the individuals who make up their C-suite. The affiliate industry has stepped onto a larger stage. As a company, we’re looking to the future and how we can continue playing a leading role by offering the most value possible to our clients.
That’s why I am happy to share that, after careful consideration, we have found the perfect investment partner to support us: Mountaingate Capital, a private equity investment firm based in Denver, Colorado.
Mountaingate Capital uses a buy-and-build value creation strategy to advance middle market companies (like Acceleration Partners) and support their growth. The Managing Directors of Mountaingate Capital have extensive experience investing in companies like ours and have a long track record working together at Mountaingate.
Culture is also very important to the Mountaingate team; many of their companies have won similar Best Place to Work awards to ours, and they were named to Inc’s 50 Best Private Equity Firms for Entrepreneurs two years in a row (2019 & 2020).
Mountaingate Capital will help us navigate our growth through potential acquisitions, new technologies and new opportunities to expand our network and client base.
I will remain CEO (and the largest individual shareholder) and also want to emphasize that everything will remain the same at Acceleration Partners. All team members will stay on and continue to do great work for our clients.
You may be wondering how this might affect you, our clients and our partners?
It’s business as usual. Nothing will be changing with Acceleration Partners’ day-to-day operations. What will change is our ability to elevate and expand the opportunities that we can bring to the table to help industry-leading brands around the world grow and refine their affiliate and partner programs.
Although Acceleration Partners has experienced exponential growth over the last 13 years, one of the things I’m most proud of is that we never lost sight of our values or our vision – and that will not change. We look forward to continued growth and cultivating a culture that will continue to raise the bar.
This is an exciting new adventure we’re embarking on and we look forward to taking the journey with you. A deep and sincere thank you to the clients, partners, friends and families who have believed in us and supported us every step of the way. We would not be here without you!
– Bob Glazer
Acceleration Partners Founder & CEO