Acceleration Partners Appoints Florian Jetzlsperger as New German Market Lead
We are thrilled to announce the appointment of Florian Jetzlsperger as the new German Market Lead at Acceleration Partners!
Acceleration Partners’ continued growth in Germany and meeting the fast-growing demand for regional, integrated partnership marketing programs has led to this newly created role. As the German Market Lead, Florian will work closely with senior leaders within our business to develop our company’s growth strategy in one of the most important markets for partnership marketing in Europe.
The Importance of the German Market for Acceleration Partners
Germany is the 5th largest e-commerce market globally and the 2nd largest market in Europe for Affiliate Marketing, making it a crucial market for Acceleration Partners (AP).
As one of the most dynamic digital markets in Europe, the German market presents many opportunities to advertisers thanks to its size, innovation, and scalability. To succeed in the German market, businesses must focus on building long-term relationships with partners, delivering high-quality products and services, and providing excellent customer support.
With AP’s boots-on-the-ground expertise, brands can now leverage our regional support to achieve partnership marketing success in Germany.
In 2021, AP established our German Business Entity, Acceleration Partners GmbH, to meet the fast-growing demand for integrated partnership marketing. AP’s German Business Entity currently manages more than 20 clients, including some of our most well-known and established brands.
Meet Florian Jetzlsperger: AP’s German Market Lead
Florian Jetzlsperger, the new German Market Lead, is an experienced professional in partnership marketing with an extensive background in the German market. He previously served as the Head of Sales and Account Team at MYBESTBRANDS, working with leading premium and luxury fashion brands such as Yves Saint Laurent, Gucci, Burberry, Mytheresa, FARFETCH, and Breuninger. Florian is excited to work closely with AP’s senior leaders and partners while leveraging his experience in the German market to help AP further our growth across the region.
Helen Southgate, Chief Global Officer of Acceleration Partners, expressed her excitement about Florian’s appointment, stating:
“Acceleration Partners has invested significant time and resources to meet the European market’s demand for partnership marketing. We are experiencing explosive growth in the German market and are excited to have Florian on board to help us shape the future of our business there. As a truly global partnership marketing agency, we provide our clients with in-market experts who speak the local language, understand market nuances, and have existing in-country partner relationships to grow our marketing partnerships.”
AP’s expansion into Germany and appointment of Florian Jetzlsperger as the new German Market Lead is a testament to our commitment to meet the fast-growing demand for integrated partnership marketing programs in the region.
With his extensive experience and knowledge of the German market, Florian is well-positioned to help AP further our growth across the region and shape the future of our business in Germany.
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