BFCM is Won in Q3: The Definitive Playbook
Black Friday and Cyber Monday are won long before the weekend arrives. The brands that win peak have their publisher stories briefed, pitched, and placed while everyone... Read more.
The Incrementality Playbook
Last click attribution is lying to you. Incrementality testing consistently shows it overstates affiliate contribution by 30 to 40%. For most programs, that means... Read more.
Winning in The New AI Era
AI is reshaping discovery, commerce, and consumer behavior. In this new discovery era, visibility is increasingly driven by the trusted third-party signals AI systems... Read more.
The Performance Influencer Playbook: Turning Engagement into Revenue Growth
Most influencer programs stop at awareness, counting likes, views, and reach while missing what really matters, performance. In a landscape where visibility is easy... Read more.