Your affiliate dashboard and your P&L tell different stories. The one your CFO sees is the one that sets your budget. 
 
Marketing Mix Models now carry real weight in affiliate budget decisions, often the deciding one. But talk to the people running those programs, and few trust that affiliate is showing up in the model the way it actually performs. So what’s causing this measurement gap? 
 
Florian Jetzlsperger, Senior Director and German Market Lead & Sr. Strategist at Acceleration Partners, and Chelsey Holt, VP of Account Management at Acceleration Partners, sit in the rooms where that gap turns into a real budget decision. 
 
In this webinar, they break down where MMM breaks on affiliate, why the partners it undercounts are the same ones now feeding AI search, and what number to walk in with instead.