AI is reshaping discovery, commerce, and consumer behavior. In this new discovery era, visibility is increasingly driven by the trusted third-party signals AI systems surface. AI does not create trust; it sources it. 

In this session, Matt Wool, Chief Executive Officer at Acceleration Partners, is joined by Nick Lafferty of Profound and Jackie Goldstein of New York Post to guide brands on how strategic partnerships drive discovery, strengthen authority and deliver measurable performance in the AI era

What You’ll Learn:

• AI-Driven Discovery: How AI systems prioritize and elevate third-party validation.
• Trust as a Growth Lever: Why partnerships influence visibility and competitive positioning.
• From Authority to Performance: Structuring publisher partnerships for scalable impact.
• Winning in the New Discovery Era: The strategic shifts required to capture share.