Many affiliate programs are overly reliant on just a handful of affiliates. Thanks to developing technology and attribution models, brands are now shifting their... Read more.

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative partners from across... Read more.

The impact COVID-19 has had on most businesses, consumer behavior and the overall global economy is significant. Many brands have had to quickly pivot their business... Read more.

The events of this past week have thrown a spotlight on the ongoing injustices against the Black community, particularly in the United States. As our Founder and... Read more.

Although the Asia-Pacific region has been slower to adopt affiliate marketing than the US and Europe, brands and partners are quickly embracing the pay-on-performance... Read more.

The shutdown of non-essential brick and mortar stores, the stay-at-home orders, the layoffs and the furloughs due to COVID-19 have all impacted brands and their... Read more.

Brand to brand partnerships is a marketing strategy between two non-competing brands. This type of collaboration allows a brand to align with another brand who shares... Read more.

Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from... Read more.

We recently published an Incrementality in Affiliate Marketing 101 blog post that’s a must-read if you haven’t yet determined what incrementality means... Read more.