How to Capture Online Holiday Shoppers via the Affiliate Channel
A recent study by Rakuten Advertising reported that over 70% of shoppers do not plan to decrease spend on holiday shopping this year and 73% of consumers are looking... Read more.
Employee Spotlight: Yuting Wu
How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners since April 2019, so over three years... Read more.
Partner Spotlight: Particular Audience
Vikki Danielson, Associate Director, Publisher Development, interviews Lindsay Hatton, Head of Business Development at Particular Audience in this month’s... Read more.
APAC Spotlight: Affiliate Marketing in China
This article was originally featured on PerformanceIn. The Asia-Pacific (APAC) region has been slower to accept affiliate marketing than its Western counterparts.... Read more.
Employee Spotlight: Nini Yusuff
How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners for over three years and I am an HR &... Read more.
The Value of Diversifying the Types of Partners in Your Affiliate Program
Many affiliate programs are overly reliant on just a handful of affiliates. Thanks to developing technology and attribution models, brands are now shifting their... Read more.
Partner Spotlight: NMPi
Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative partners from across... Read more.