Is There a Right Approach to Affiliate Technology?
In recent years, there has been a good amount of debate within the affiliate marketing industry over how to choose the right affiliate technology. There are two... Read more.
Employee Spotlight: Shane Gibbons
How long have you been with Acceleration Partners and what is your current role? I have been working for Acceleration Partners for over four years. Currently, I... Read more.
Partner Spotlight: LiveIntent
Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across... Read more.
APAC Spotlight: Affiliate Marketing in South Korea
As more global brands continue to focus on expanding their affiliate marketing activity to the Asia-Pacific (APAC) region, South Korea has proven to be a key market... Read more.
What to Know About Mass Media Partners in Affiliate Marketing
Partnerships with mass media publishers rank high on the prioritization list for brands wanting new customer acquisition and revenue growth. These type of partners... Read more.
Why the Term “OPM” is Outdated in Affiliate Marketing
In the affiliate marketing industry, Outsourced Program Management (OPM) has been a term applied to companies—often agencies—that handle the basic day-to-day... Read more.
How Influencer Marketing is Shifting to an Affiliate Model
Traditionally in affiliate marketing, brands have experienced challenges trying to run influencer marketing campaigns within the affiliate channel. Over the past... Read more.
Virtual Acceleration Partners’ Annual Summit Elevates Global Team
This year’s AP Summit was slightly different to previous years. Due to COVID-19 and limitations around large social gatherings, the Acceleration Partners’... Read more.
Top Tips For Brand Compliance in Q4
With high search volume and retailers striving for traffic and sales, competition is especially fierce during Q4. At the same time, BrandVerity report that non-compliant... Read more.
Answers to Affiliate Marketing FAQs
On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players... Read more.