APAC Spotlight: Affiliate Marketing in South Korea
As more global brands continue to focus on expanding their affiliate marketing activity to the Asia-Pacific (APAC) region, South Korea has proven to be a key market... Read more.
What to Know About Mass Media Partners in Affiliate Marketing
Partnerships with mass media publishers rank high on the prioritization list for brands wanting new customer acquisition and revenue growth. These type of partners... Read more.
Why the Term “OPM” is Outdated in Affiliate Marketing
In the affiliate marketing industry, Outsourced Program Management (OPM) has been a term applied to companies—often agencies—that handle the basic day-to-day... Read more.
How Influencer Marketing is Shifting to an Affiliate Model
Traditionally in affiliate marketing, brands have experienced challenges trying to run influencer marketing campaigns within the affiliate channel. Over the past... Read more.
Virtual Acceleration Partners’ Annual Summit Elevates Global Team
This year’s AP Summit was slightly different to previous years. Due to COVID-19 and limitations around large social gatherings, the Acceleration Partners’... Read more.
Top Tips For Brand Compliance in Q4
With high search volume and retailers striving for traffic and sales, competition is especially fierce during Q4. At the same time, BrandVerity report that non-compliant... Read more.
Answers to Affiliate Marketing FAQs
On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players... Read more.
Why Agency of Record Doesn’t Work for Affiliate Program Management
A misconception among some Chief Marketing Officers (CMOs), even heads of e-commerce and digital marketing, is that a full-service marketing agency can deliver the... Read more.
How to Start an Affiliate Marketing Program
As the premier global partner marketing agency, we have supported numerous affiliate program launches for brands in a variety of industry verticals around the... Read more.
Employee Spotlight: Keiko Tsuboi
How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners (AP) for over 3 years and am currently a... Read more.