Employee Spotlight: Nini Yusuff
How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners for over three years and I am an HR &... Read more.
The Value of Diversifying the Types of Partners in Your Affiliate Program
Many affiliate programs are overly reliant on just a handful of affiliates. Thanks to developing technology and attribution models, brands are now shifting their... Read more.
Partner Spotlight: NMPi
Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative partners from across... Read more.
Why Rebuilding Relationships with Partners is Key to Reactivating your Affiliate Program
The impact COVID-19 has had on most businesses, consumer behavior and the overall global economy is significant. Many brands have had to quickly pivot their business... Read more.
Standing Together: Our Collaborative Initiative to Support the Black Community
The events of this past week have thrown a spotlight on the ongoing injustices against the Black community, particularly in the United States. As our Founder and... Read more.
APAC Spotlight: Affiliate Marketing in Japan
Although the Asia-Pacific region has been slower to adopt affiliate marketing than the US and Europe, brands and partners are quickly embracing the pay-on-performance... Read more.
Effective Ways Brands Can Recapture Customers as the Economy Reopens
The shutdown of non-essential brick and mortar stores, the stay-at-home orders, the layoffs and the furloughs due to COVID-19 have all impacted brands and their... Read more.
Brand to Brand Partnerships 101
Brand to brand partnerships is a marketing strategy between two non-competing brands. This type of collaboration allows a brand to align with another brand who shares... Read more.