APAC Spotlight: Affiliate Marketing in Japan
Although the Asia-Pacific region has been slower to adopt affiliate marketing than the US and Europe, brands and partners are quickly embracing the pay-on-performance... Read more.
Effective Ways Brands Can Recapture Customers as the Economy Reopens
The shutdown of non-essential brick and mortar stores, the stay-at-home orders, the layoffs and the furloughs due to COVID-19 have all impacted brands and their... Read more.
Brand to Brand Partnerships 101
Brand to brand partnerships is a marketing strategy between two non-competing brands. This type of collaboration allows a brand to align with another brand who shares... Read more.
Publisher Spotlight: Nift Networks
Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from... Read more.
Measuring the Incrementality of Your Affiliate Marketing Partners
We recently published an Incrementality in Affiliate Marketing 101 blog post that’s a must-read if you haven’t yet determined what incrementality means... Read more.
APAC Spotlight: Affiliate Marketing in Australia
Expanding your business into the Asia Pacific (APAC) market can be an exciting and challenging time. With 48 countries in the region, it can often lead many to question... Read more.
Incrementality In Affiliate Marketing 101
Answering the question, “What is incrementality,” is like trying to define the word “warm.” In short, it depends on who you’re asking.... Read more.
Partner Spotlight: Givling
Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from... Read more.
How Our AP Team Is Making Working from Home with Partner and Kids … Work
Acceleration Partners has been a 100% remote workplace since 2007, so our team members are quite adept at working from home. That said, we’ve heard from many... Read more.
Why Having a Fixed Budget for Affiliate Marketing Makes Zero Sense
Back when I managed affiliate programs, one of the most frustrating dilemmas my team and I faced was navigating the fixed budget that had been allocated to the program.... Read more.