Loyalty Affiliates

Loyalty affiliates - also known as Cashback partners- are websites, apps, or companies that motivate consumers with a reward in anticipation of a desired action, typically a sale. Other actions may include accepting free trial offers, service or subscription enrollment, and more. Rewards vary based on business model and may include cashback, redeemable points, airline miles, education fund accounts, or applying rewards toward charitable organisations.   

Why Brands Partner with Loyalty Affiliates

Brands engage loyalty and cashback affiliates because these affiliates have engaged audiences who view the affiliates as resources that help users get the best deals online. This understanding moves many customers through the purchase funnel. Loyalty affiliates can segment consumer data to granularly target customers.

How to Leverage Loyalty Partners for Your Brand

Loyalty partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. In this episode of our Outperform podcast, learn more about loyalty partners and how they can help brands grow and refine their partnership marketing programmes.

 

 

Learn how to make loyalty affiliates work for your partnership marketing programme.

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