Loyalty affiliates - also known as Cashback partners- are websites, apps, or companies that motivate consumers with a reward in anticipation of a desired action, typically a sale. Other actions may include accepting free trial offers, service or subscription enrollment, and more. Rewards vary based on business model and may include cashback, redeemable points, airline miles, education fund accounts, or applying rewards toward charitable organisations.
Brands engage loyalty and cashback affiliates because these affiliates have engaged audiences who view the affiliates as resources that help users get the best deals online. This understanding moves many customers through the purchase funnel. Loyalty affiliates can segment consumer data to granularly target customers.
Loyalty partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. Don't take a blanket approach and avoid working with all loyalty partners just because you've heard some outdated generalisations. With the right guidance from partnership marketing experts, loyalty partners can add a unique benefit to your programme.
