The Outperform Podcast
More About this Episode
In this episode of Outperform, you'll hear from Purple Carrot's Marketing Project Manager, Allison Rolish, about how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners-- as well as what Purple Carrot did to keep up with the increased demand for their subscription-based service.
Show Notes
- How Purple Carrot's affiliate partners were helping the brand grow their awareness and meal kit service prior to COVID-19.
- How the Netflix documentary The Game Changers impacted Purple Carrot's business and how their affiliate partners used the film to promote Purple Carrot's meal subscription service.
- What Purple Carrot experienced in March when COVID-19 became a household name around the world.
- What Purple Carrot and their affiliate programme management team did to facilitate their significant month-over-month order increases without overwhelming their delivery team.
- How Purple Carrot handled the rapid increase in new affiliates wanting to join their programme.
- Some wins and learnings that have come out of navigating the pandemic and how Purple Carrot is planning on moving forward in these uncertain times.
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