Raymour & Flanigan Increases New Customer Revenue by 131% with CLO Affiliate
Raymour & Flanigan is the largest furniture and mattress retailer in the Northeast and the seventh largest nationwide. The company is committed to creating exceptional guest shopping experiences by taking pride in offering a wide range of solutions to complement any room and budget.
Raymour & Flanigan sought a solution to accomplish two major challenges for a brick-and-mortar retailer: increase new customer revenue exponentially and drive more in-store purchases for their brand. Due to the success of their affiliate marketing programme, Raymour & Flanigan turned to Acceleration Partners to leverage the unique levers of the affiliate channel to find a partner that could help them reach these two ambitious KPIs.
Learn how AP brought on card-linked offer affiliate Cardlytics to increase Raymour & Flanigan's new customer revenue by 131%.
131%increase in new customer revenue period-over-period
60%of revenue was from new customers
19%AOV increase period-over-period
While Raymour & Flanigan had seen great success in their affiliate programme with Acceleration Partners (AP) for several years, they saw an opportunity to expand and grow their programme in two key areas:
1. Increase new customer revenue
2. Incentivise customers to make more in-store purchases
The Acceleration Partners team quickly identified that a high-performing card-linked offer (CLO) affiliate would be a great fit for Raymour & Flanigan to help achieve these two KPIs.
- Access to First-Party Data
As a CLO affiliate, Cardlytics has access to first-party data via credit cards, which means they can provide Raymour & Flanigan with in-depth analyses on purchase behaviour and competitor shopping trends—including whether a user had purchased from the brand before or purchased from one of their competitors. They then use this aggregated data to accurately target, predict and offer incentives to cardholders based on the specific type of customer Raymour & Flanigan wished to attract, which were customers who had not yet shopped with the retailer.
- Targeted Geographic Locations
In addition to focusing on new customers, Cardlytics was able to narrow down parameters to only target users in a specific location. Since Raymour & Flanigan is a regional chain that only ships to 15 states, being able to target specific demographics was key for the brand.
- Next-Level Communication
The standard of communication Cardlytics provides brands is unparalleled. Together with AP, Cardlytics worked to be an extension of Raymour & Flanigan’s internal team. This meant holding biweekly calls to keep the brand updated on performance and progress toward KPIs, as well as frequent analytical studies presented to the brand on a regular cadence.