NURX Migrates Affiliate Programme to impact.com, Reaches 154% of New Order Goal
When NURX, a personalised healthcare company, needed to switch their affiliate programme to a cost-per-click payout model, they realised they also needed to migrate to an affiliate technology that could handle the technical and strategic needs of their more sophisticated affiliate programme. Acceleration Partners brought expert insight and oversaw the affiliate technology transition, facilitating the smooth migration of existing and new affiliate partners onto the platform, and helping NURX realise massive programme results in the first month.
100%of order-driving partners migrated in one week
154%of new orders goal reached in first month
$.50-$1.00CPC payout based on the partner level
NURX had a thriving cost-per-action (CPA) based affiliate programme with Acceleration Partners that had been demonstrating exceptional results. However, due to a change in medical legal language and regulations, NURX needed to switch to a cost-per-click (CPC) payout model, which resulted in some challenges:
Finding a new affiliate network that could support a more complex CPC programme set-up, as their current one had technical and strategic limitations.
Migrating existing affiliates while also onboarding new order-driving partners onto the affiliate network.
NURX turned to its partnership marketing agency, Acceleration Partners, to come up with a solution to successfully migrate its new CPC programme, along with its existing affiliates, to a more sophisticated affiliate network while also onboarding affiliates that would immediately drive high order volume and revenue growth.
Acting upon Acceleration Partners’ recommendation, NURX migrated their affiliate programme to impact.com. This transition allowed for more strategic commissioning and the ability to put in protections such as daily click caps, which are key for keeping the CPC programme within budget as they scale and test new opportunities.
By using impact.com’s enhanced partner discovery tool, Acceleration Partners established relationships with new partners across the traditional affiliate and content affiliate categories.
Acceleration Partners was also able to smoothly transition NURX’s existing affiliates, as well as recruit new partners into the programme. The team implemented a transition plan with outreach efforts in place to ensure there would not be a significant drop in performance.
