Additionally, across the globe, we are starting to see more consumers venture out, whether it’s to eat at a restaurant or take a trip closer to home.
This was certainly reflected in some of our clients’ affiliate programs.
Those in the food and beverage segment saw a 15% decline in revenue whereas those in the entertainment and recreation space saw a 45% increase in revenue.
Looking at our client data between July 2020 and August 2020, we saw a slight increase in revenue (up 3% Month over Month (MoM). The slight revenue increase was primarily driven by the Entertainment and Recreation and Health and Wellness categories.
While revenue was up 3% MoM, we saw commissions decrease by 7% MoM as placements shifted to accommodate back-to-school changes and toward a focus on strong promotions.
The loyalty publisher vertical continues to drive significant increases MoM, with a 34% increase in revenue.
As brand loyalty and trust is down, with 75% of consumers trying new brands in the U.S. alone, we are seeing consumers continue to “trust” affiliate partners, especially in the loyalty vertical.
Overall, August “wins” for Acceleration Partners’ (AP) clients globally included: testing new content partners and incentivizing consumers to increase AOV with specific coupons or rewards.
Next month, we’ll share our client performance data from September 2020 (comparing to August 2020).