I’ve been with Acceleration Partners for a little over two years. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programs in the Asia Pacific (APAC) region from Singapore, where I’m based.
I am the day-to-day contact for our clients. I work on strategies to help our clients meet their program goals, as well as recruit and build relationships with partners. I also help our clients to secure additional brand exposure and provide regular reporting on their program’s performance.
Affiliate marketing is about mutual benefit between the brand and the partner, so it’s important to always think about how to create benefits for both parties.
APAC is a diverse region with different languages, infrastructure and payment preferences, so what works for one market might not work in another.
Being a mobile-first region, mobile commerce and social media use are growing rapidly and it is important to support conversions on mobile. While sale events like Black Friday and Cyber Monday are popular, there are sale events initiated by retailers in the APAC region that are more familiar to consumers and are additional opportunities to drive sales.
I love visiting museums when I have a day off. There are many interesting museums in Singapore covering themes from history to culture and art. The best thing is that many of them are within close vicinity of one another, which makes it great for museum-hopping.
“Life is like a cup of tea. It’s in how you make it.” I came across this quote while working on a project related to tea. It’s a reminder for me that whatever I want in or for my life, it’s up to me to take the right actions to make things happen.
Harry Potter, so that he can teach me all the spells of the wizarding world.
