Cyber 5 continues to evolve – and so do the strategies required to win it.
Our Cyber 5 Performance 2025 Analysis brings together industry-wide data, AP client results, and emerging trends to give brands a clear, actionable view of this year’s biggest shopping moment.
Inside the report, you’ll find:
2025 Cyber 5 industry trends, including AI’s rising influence, mobile-first behavior, early shopping patterns, BNPL adoption, and the surge of social commerce
Year-over-year performance analysis across Black Friday and Cyber Monday, with insights into shopper intent, conversion shifts, and category-level dynamics
AP client results by partner vertical — including 236% Y/Y growth in influencer revenue and sustained strength from loyalty and rewards partners
Retail vertical performance across multi-category, apparel, beauty, home & garden, and more
Key learnings and strategic recommendations for 2026 planning
