Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. At the same time, you need to constantly gauge the impact of your influencer efforts on measurable outcomes.
Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, Senior Global Affiliate and Influencer Marketing Lead at Amazon Music, and Jon Claydon, Chief Development Officer at Acceleration Partners.
In this on-demand webinar, you’ll find out: