THE AFFILIATE GROWTH CHECKLIST FOR AMBITIOUS BRANDS

When you’re competing against larger, more established players, every channel must earn its place. Budget, team size, and market position all shape how decisions get made. 

But the brands that get the right support don’t just manage those constraints. They build affiliate into one of their most efficient and profitable acquisition channels. 

 

This checklist will help you identify what’s incremental, where to invest next, and how to scale efficiently. 

 

Inside, you’ll discover how to: 

  • Invest with confidence: Get the data and clarity to make smarter channel decisions 
  • Prove affiliate’s value internally: Build the case and earn the budget 
  • Build the right partner mix: Run an incrementality audit and test high-growth categories  
  • Grow what’s working: Scale without wasted spend or guesswork 
  • Show up in AI-driven discovery: Understand how your program is already shaping AI answers, and what to do about it 
Ready to make affiliate one of your most efficient acquisition channels? 
15+ years of marketing success - Acceleration Partners
15+ years of marketing success - Acceleration Partners

15+ YEARS OF MARKETING SUCCESS

$8.6 BILLION

Client Revenue Driven (2025)

110M+

Conversions Driven (2025)

 

$430M+

Annual Media Spend (2025)

30+

Awards Won

200+

Active Clients Managed

4

Clients in Fortune 500’s Top 10

CLIENTS

UNLOCK GROWTH THROUGH PARTNERSHIPS

Our team is trusted by top brands across industries, helping them connect with the right buyers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing.

Bonafide - Acceleration Partners Partnership Marketing Client
Columbia - Acceleration Partners Partnership Marketing Client
Five Below - Acceleration Partners Partnership Marketing Client
Redbubble - Acceleration Partners Partnership Marketing Client
Reebok - Acceleration Partners Partnership Marketing Client
Allbirds - Acceleration Partners Partnership Marketing Client
Target - Acceleration Partners Partnership Marketing Client
Crocs - Acceleration Partners Partnership Marketing Client
Blenders Eyewear - Acceleration Partners Partnership Marketing Client
Instacart - Acceleration Partners Partnership Marketing Client
Hotwire - Acceleration Partners Partnership Marketing Client
Caribou - Acceleration Partners Partnership Marketing Client