Need to improve your Customer Lifetime Value (LTV)? Learn how to attract & retain high-value customers via Affiliate.

(Listen time: 12:14)


When it comes to affiliate marketing program management, the more an agency team knows about the role, needs and communication style of their client contact, the more equipped they are to meet expectations and deliver on performance objectives.

On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership.

If you can’t see the embedded player above, you can:

Show Notes

  • What the three role categorizations are for different types of client contacts.
  • The descriptions and characteristics of each of these three role category types.
  • What each role category type needs to get the most out of their affiliate agency partnership.
  • Why it’s so important for affiliate client contacts to self-identify what role category they fall into and communicate that to their affiliate agency partner.

Links from the Episode

Episode Transcription

Affiliate 101 landing page


Twitter: @accelerationpar


Instagram: @accelerationpar


Gain some useful insights from this Outperform podcast episode? If so, we’d greatly appreciate your rating and/or review on Apple Podcasts. You can also subscribe so you don’t miss an episode!

Questions about this episode or ideas for another episode topic? We’d love to hear it!

Email us at: