Influencer Partnerships

In 2021, the market size of influencer marketing grew 42% Y0Y ($9.7B to $13.8B) and is projected to grow to a $15 billion market by the end of 2022.1 Influencer partnerships play a vital role in a brand's marketing mix, offering top-of-funnel brand exposure, compelling content to use across paid and owned channels, and influence over follower purchases. 

Acceleration Partners delivers fully integrated, strategic, and transparent influencer program management. We enable clients to create outcome-based influencer marketing programs that are designed for scale, and which can be fully integrated into an existing partnership marketing program. 

Develop a measurable, scalable influencer program that is fully integrated into your partnership marketing program

We are the industry leader in partnership marketing and our expert Client Services teams will manage your influencer marketing program to enable success. With our team and technology supporting your partnership marketing, it's easy to grow and scale your influencer marketing program. Influencer marketing programs can be fully integrated with existing affiliate programs, making it easy to analyze consolidated performance data. 

How to Develop a Cohesive Influencer and Affiliate Marketing Strategy

The rise of social media has led to the prominence of a relatively new marketing channel – the influencer. Through their relatability and niche audiences, influencers have become a key pillar of marketing strategies that can develop strong brand relationships founded on trust and authenticity. Influencers have lot of value to offer brands, including brand exposure and sentiment, creator-generated content, and highly engaged and loyal followers. Check out four steps to establishing a cohesive influencer and affiliate marketing strategy.

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Integrate influencer into your partnership marketing program for more measurable outcomes.

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