The Future of Mobile Affiliate Marketing: Predictions and Insights
Influencer partnership marketing is, without a doubt, one of the most viable means of achieving your growth goals and bolstering revenue. If you want to create a future-proof affiliate marketing programme, however, you and your affiliates must take a mobile-first approach.
In this post, we’ll provide key insights and predictions regarding the future of mobile affiliate marketing so you can develop a more intelligent and effective programme.
Mobile shopping and e-commerce trends
In 2022, 42% of e-commerce transactions were performed via mobile devices.
While mobile e-commerce accounted for just 6% of the total retail market share, that figure is growing. By 2026, mobile e-commerce transactions will account for approximately 8.7% of all retail transactions. These are just a few statistics demonstrating how fast the mobile e-commerce segment is growing.
If you want to get in on the action, you need a mobile-first affiliate marketing strategy.
Emerging technologies in mobile affiliate marketing
A number of emerging technologies are poised to reshape mobile affiliate marketing in the coming years. Chief among them is artificial intelligence. With the right AI tools, marketers can support keyword research efforts, automate various targeting processes, and deliver personalised, curated content.
Other exciting technologies to keep an eye on include virtual reality and augmented reality. Both of these technologies can be integrated into affiliate campaigns to immerse consumers in advertisements.
As you look to scale your influencer and affiliate marketing programme, seek out partners bold enough to embrace the latest technology tools. Tech-savvy partners will be better equipped to support the long-term growth of your programme and can propel you toward your sales goals.
Mobile-first content and experiences
Mobile-first content is the key to capitalising on current mobile e-commerce trends.
Mobile-first content includes any advertising or marketing materials optimised and designed specifically for display on mobile devices. This can include mobile-friendly websites, short-form video content that’s appealing to scrolling users, and customer-centric materials that strive to deliver optimal value to your audience base.
If you’d like to learn more about how to create mobile-first content and experiences, download Acceleration Partners’ free guide Cracking the Mobile Customer Code: Strategies to Boost Your Bottom Line.
Influencer marketing and mobile platforms
True mobile-first partnership programmes include both affiliates and influencers. Adding a few social influencers to your partnership network can elevate the efficacy of your programme and help you break into new audience segments.
When searching for influencer partners, make sure they align with your brand’s values and that their core audience overlaps with at least one of your main target segments. By doing so, you can improve your chances of driving meaningful traffic to your site and achieving a strong return from your new partnership.
Mobile SEO and voice search
As part of your mobile search engine optimisation efforts, you must ensure that your content supports voice search. Fortunately, many general SEO best practises also apply to voice search. For instance, you’ll want to make sure your site is fast, optimised for mobile, and full of relevant keywords.
Mobile app monetisation
Depending on your vertical, you may be able to leverage mobile app monetisation strategies to bolster cash flow. For instance, you could develop your own mobile app and use it as a channel for participation in your rewards programme.
Adding a mobile app to your marketing strategy creates an additional revenue stream, provides another way to engage with customers, and gives affiliates one more means of earning commission.
Data privacy and mobile affiliate marketing
Data privacy has been a hot topic for the last several years. From the end of cookies to the new data privacy features included in the upcoming iOS 17 update, all of the major tech brands seem to be joining the consumer privacy movement.
While these changes present some major hurdles, you can circumvent them by embracing cookieless tracking and adopting other innovative mobile marketing tactics.
Turn mobile clicks into conversions with AP
Want to embrace the mobile e-commerce revolution? If so, Acceleration Partners’ guide to mobile partnership marketing provides a roadmap to jumpstart your efforts. Download this free resource and integrate mobile-first concepts into your affiliate strategy.
Don’t wait to unlock mobile e-commerce success in your affiliate programme – connect with us today!
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