Content Partnerships

Content affiliates create relevant and valuable content to share with their audience. They include bloggers, product review sites, social media influencers, and more. While some content sites are general interest sites, others focus on a specific niche. 

Content partners promote a brand, as well as its products and services, to their loyal, highly engaged audiences. They do this through customized content, product reviews, sponsored posts, newsletters, as well as through social media channels such as Instagram, YouTube, Facebook, and Pinterest. 

Benefits of Content Partnerships

Content affiliates can be extremely influential in a consumer's decision to purchase. They lend a trusted, personal voice to support select collections, products, categories, new releases, and unboxing with quality content and unique visuals. Content partners drive brand awareness and incremental sales through top-of-funnel marketing. 

Quick Guide to Working with Content Partners

Brands in diverse industry verticals work with content partners in a variety of ways. We created this quick guide to help you make more informed decisions about working with content partners within your affiliate program and how to make the most of the partnership.

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