This content was originally produced for PerformanceIN’s PI LIVE Global.
As countries become increasingly connected across the World, many brands are looking to operate marketing channels across borders and increase brand awareness in new markets. The concept of taking a successful, established brand and building its presence in another region seems straightforward. But it is in fact not a paint-by-numbers affair. The ability to manage regional differences effectively, plays an important role in accomplishing global brand success. In our on-demand webinar, Global Account Director, Stephanie Lester shares key insights about how to successfully run programmes globally, including actionable insights, takeaways, and industry best practices.
Viewers can expect to learn:
- How to manage regional differences
- Why you should localise global strategies: utilising market-specific knowledge
- Key tips for setting your global affiliate programme up for success
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