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Partnerships for Business-to-Business Brands

Acceleration Partners delivers fully integrated, strategic, and transparent partnership marketing programme management for B2B clients.

Our experienced B2B teams take a consultative approach to understand your brand and its challenges so that we can tailor a solution for measurable outcomes. We can help whether you want to expand, build brand reputation, drive more sales, or increase customer lifetime value.

B2B Brands

  • Customised Approach

    At Acceleration Partners, we understand the unique challenges of a B2B programme and implement the expertise, technology, B2B affiliate marketing networks, and resources required to develop a partnership marketing programme that takes your sector, audience, and goals into account.

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  • Unique Partnerships

    Our in-house Publisher Development team researches, curates, and nurtures professional global partnerships that will represent your brand as trustworthy sources for customers at every stage of the funnel.

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  • Tailored Measurement

    Tracking in the B2B sector is tricky with more stages in the buyer journey and the need to track and payout on additional stages. Acceleration Partners is platform-agnostic and can help you find the perfect platform to let you scale and grow.

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Case Study

Unique Partnership Drives High-Value Leads and Acquisitions For B2B Affiliate Marketing Programme

Acceleration Partners explored ways to help the client drive more high-value leads and acquire additional B2B partners. The client was already taking advantage of Acceleration Partners’ affiliate marketing management services and knew first-hand how effective AP is at enhancing affiliate programs.
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45% conversion rate for all leads generated via Valpak partnership
CPA/CPL goals achieved
5 successful campaigns to date

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Unique Partnership Drives High-Value Leads and Acquisitions For B2B Affiliate Marketing Programme
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GoToMeeting’s B2B Affiliate Programme Yields 725% Increase in Paid Accounts
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Affiliate Model Increases B2B Service Provider’s Lead Generation and Customer LTV
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Diversify Your B2B Strategy with Partnership Marketing for Maximum Growth and Competitive Edge
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