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Building an Effective Affiliate Programme From the Ground Up

Acceleration Partners worked closely with children’s specialty retailer to develop and launch their affiliate programme. Their objective was to create an affiliate marketing strategy that would grow their in-person and online consumer base through brand awareness while also minimising cost per acquisition.

Learn how AP helped this children’s speciality retailer build a custom strategy using traditional and non-traditional partnerships to increase their affiliate base by 175%.



schools joined the storefront programme in the first five months


of all affiliates are content bloggers


of all affiliates are content bloggers


conversion rate via Discover partnership


year-over-year affiliate programme revenue increase


Acceleration Partners crafted a custom strategy that addressed the unique needs of the client. This strategy outlined several steps that must be taken to ensure the programme’s success. Acceleration Partners’ plan involved the following:

  • Launch the programme on one dedicated affiliate network
  • Launch coinciding loyalty programmes to increase total sales
  • Partner with Access Network and Discover
  • Set a competitive commission structure
  • Connect with non-traditional affiliates via a storefront programme
  • Develop modernised marketing strategies
  • Recruit thousands of content bloggers

Acceleration Partners’ multifaceted approach laid the foundation for a successful affiliate programme. It also advanced the client’s goals of increasing brand awareness by using established affiliate marketing tactics. Most importantly, the aforementioned solutions drove both in-store sales and online transactions, which was integral to meeting the client’s revenue goals.

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