Renogy Strengthens Affiliate Partner Programme with New Affiliate Network
Renogy is a renewable energy company that supplies off-grid solar products for homes, businesses, recreational vehicles, boating and more.
Prior to becoming an Acceleration Partners' client, Renogy's content-only affiliate programme had begun to dip in performance. They wanted to correct that trend, and expand and diversify the types of affiliate partners in their programme. After careful consideration, Renogy determined that their best option was to migrate their affiliate partner programme to another technology platform that would better support their revenue goals and desired KPIs.
1356% increase in total revenue YoY for Q1
19% increase in average order value YoY for Q1
2.5month platform migration
To migrate to a new technology platform in a reasonable timeframe and without losing any revenue, Renogy needed expertise and guidance on transitioning their affiliate program from one affiliate technology platform to another.
Concurrent Platform Migration and Partner Outreach
Deployment of new platform tracking links and gradual removal of old tracking pixels while simultaneously cross-referencing payments to eliminate duplicate affiliate compensation
Comprehensive communication strategy to inform content partners of the transition and the platform benefits and positive impact on payment timing
Implementation of a bonus structure compensating partners who became sale active following the platform migration