Blenders Achieves Exceptional 4059% ROAS via New Affiliate Programme
Blenders Eyewear strives to deliver the world's coolest and most affordable eyewear to inspire people to live life in forward motion. In order to grow their niche audience, they decided to launch an affiliate programme with Acceleration Partners to expand their customer base and drive incremental sales.
Learn how Acceleration Partners worked with Blenders to launch a new affiliate programme, carefully recruit partners aligned with the DTC brand, and ensure incremental sales.
Thanks to the strategic recommendations of the Acceleration Partners team and the success of the programme, the affiliate channel now makes up over 9% of the Blenders' internal e-commerce revenue.
94%year-over-year affiliate revenue growth in 2021
56%total revenue generated from new customers
Blenders has an effective direct-to-consumer sales model, however, they did not have an affiliate programme when they contacted Acceleration Partners. Blenders leadership was concerned that this gap in their marketing strategy might negatively impact the company’s long-term growth potential. Blenders had developed strong brand awareness within their niched audience and was interested in growing their overall reach via an affiliate programme. Blenders selected Acceleration Partners to launch a new affiliate programme, grow and refine the programme via a standard partnership model, and drive incremental sales through the affiliate channel.
Strategic Program Recommendations and Partnerships
In order to optimise the affiliate programme, Acceleration Partners leveraged several different partner types. This included loyalty, voucher, and content affiliates. Additionally, Acceleration Partners incorporated a highly competitive commission structure into the affiliate programme to draw in top prospects.
Acceleration Partners also addressed one of Blenders leadership’s key concerns, which was contribution hijacking. Acceleration Partners safeguarded the programme against this issue by implementing a unique tracking protocol within the affiliate network. This tactic ensured that content partners received sales credit instead of the coupon partner when both were involved in the transaction.
Cumulatively, Acceleration Partners’ efforts allowed Blenders to deploy a highly effective affiliate program, which has now outpaced expectations for two consecutive years.