Influencer partnership marketing is no longer a niche tactic used to supplement your primary marketing strategy; it’s a powerful tool that allows you to expand your reach, connect with new audiences, and shatter your revenue goals.
While Instagram remains the influencer marketing powerhouse, TikTok has emerged as a top contender, which means it needs to be a part of your holiday marketing strategy.
Mastering the art of TikTok influencer marketing can breathe new life into your influencer strategy and help you make the 2023 holiday season your most lucrative yet. Here’s what you need to know.
You might have seen that catchy 15-second dance video or the latest DIY TikTok trend that has racked up millions of views. Imagine if your product was featured in one of those viral videos.
Over the last few years, TikTok has evolved from a fledgling app to a global social phenomenon. The platform boasts millions of active users, many of whom fall into the Gen Z age bracket. By integrating TikTok into your influencer marketing strategy, you can connect with millions of Gen Zers who have entered adulthood and joined the consumer market.
During the holiday season, people are naturally in a festive mood. They are eager to share and consume holiday content, and TikTok’s core demographics seem to embrace this trend.
With a significant chunk of TikTok users falling into the Gen Z and millennial age brackets, the platform sees an uptick in engaging holiday-themed videos. This demographic craves authentic, relatable, short-form content — perfect for your festive brand message.
TikTok isn’t just about individual creators; it’s a hub for brands, too. By integrating TikTok into your influencer program, you benefit from an extended reach and fresh, creative content.
TikTok’s short video format allows for memorable brand plugs and product videos that other platforms might not offer. Additionally, some brands are still lagging behind the TikTok influencer trend. By becoming an early adopter, you can gain an edge over your competitors and tap into new markets.
The good news is that preparing your TikTok strategy involves a familiar first step: identifying your target audience. Do you want to connect with DIYers, stay-at-home parents, foodies, or fashion-forward consumers?
Once you know who you want to reach, focus on these steps:
Influencers are the foundation of any TikTok campaign. Find influencers whose audiences align with your target demographic. Make sure they post regularly and have a voice that is consistent with your brand values.
While the top influencers will provide the largest reach, micro-influencers can help you connect with niche audiences. And since smaller influencers won’t expect high compensation, they can be great partners if you are working with a restrictive budget.
Now for the fun part — crafting your content! Make it festive, relatable, and engaging.
Most importantly, the content needs to feel organic to resonate with your audience. Make sure that your TikTok content doesn’t feel like an ad. If it does, the results will be underwhelming.
The holidays are also the perfect time to leverage challenges, hashtags, and giveaways in your TikTok content. With these unique marketing strategies, you can:
Some other great holiday content strategies to implement include:
What counts as a win? Key performance indicators (KPIs) like engagement rate, video views, and conversion rates will be your compass.
TikTok’s built-in analytics software can help you track important metrics. Regularly review the results of each collaboration and adjust as necessary to optimize your influencer campaign.
Even if you partner with an experienced TikTok influencer, you are bound to encounter a few hurdles along the way. Maybe your content isn’t gaining traction, or perhaps you’re struggling with the ever-changing TikTok algorithm.
Regardless of what hurdles you are facing, be diligent but flexible. Test different formats, adjust your posting times, and make other tweaks to see how they impact campaign performance.
For more tips on building a winning strategy, check out our ultimate guide to influencer marketing.
With the holiday season right around the corner, there is no time to waste. If you want your TikTok influencer campaign to make an impact, you need a strategic approach. Enter Acceleration Partners (AP).
At AP, we can help you build a winning TikTok strategy from the ground up. From finding influencers who align with your brand to mapping out your campaign, our full-service global team does it all.
Helping brands unlock growth through partnerships.
