2024 Cyber 5 Performance Analysis

Discover how affiliate and influencer marketing propelled holiday performance during Cyber 5. Our 2024 Cyber 5 Performance Analysis breaks down key metrics, trends, and actionable insights from Acceleration Partners’ global portfolio gathered by our proprietary APVision technology and interpreted by our in-house strategy and insights team.

Here’s what you’ll learn:

• Evolving Shopping Behaviors: 40% of Cyber 5 orders placed on Thursday and Black Friday.
• Mobile’s Momentum: Mobile orders now make up 54% of total sales.
• Top Performing Verticals: Home, Sports, and Travel captured shoppers’ attention.
• Publisher Trends: Growth in price comparison, influencer, and loyalty-driven purchases.

Stay ahead of the curve with insights tailored for brands and partners in the affiliate marketing ecosystem.