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The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
Performance Partnerships is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness. Get it now >
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#1 New York Times bestselling author of Who’s Got Your Back and Never Eat Alone
Peformance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating
mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it’s the trust that develops through relationships that will create success.
CEO, LUVO Inc, Former CEO lululemon athletica
The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.
Mehmet Oz, MD
Professor of Surgery, Columbia University; Multiple Emmy Award-Winning Host of The Dr. Oz Show
As the leader of the largest independent affiliate marketing agency, Bob Glazer explains the massive potential of this great industry at the same time as he provocatively exposes the empty promises and conflicts of interest that harm its potential. Performance Partnerships is a must-read for CMOs and anyone who relies heavily on online marketing.
Managing Director, Bain Capital Ventures, Investor in Jet.com, Rent the Runway, Persado, mParticle
Robert has been setting the standard in the affiliate space for many years, having helped some of the internet’s most innovative marketers expand and optimize their efforts. This book is a must read, and likely a wakeup call, for any CMO or digital marketer who cares about performance and ROI.
Author of Double Double, Meetings Suck & The Miracle Morning for Entrepreneurs, Founder COO Alliance
This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today.
About Robert Glazer
Robert Glazer, founder and managing director of Acceleration Partners, is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer products and services companies. His clients include adidas, eBay, Gymboree, ModCloth, Reebok, Pier 1 Imports, Target, Warby Parker and many other consumer brands. Read more >
As seen on Dr. Oz
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